Trends
Getty-backed AI image generator BRIA snags fresh funding
BRIA, an Israeli AI startup, secures $24M in Series A funding, aiming to expand its responsible visual AI platform with Getty’s support.
Headline
BRIA, an Israeli AI startup, secures $24M in Series A funding, aiming to expand its responsible visual AI platform with Getty’s support.
Context
The Israeli-based generative AI startup BRIA has secured $24 million in Series A funding to expand its responsible and ethical visual generative AI platform. This round of funding was led by GFT Ventures, Intel Capital, and Entree Capital, with support from notable investors such as Publicis Groupe and Getty Images . BRIA, backed by Getty, stated in a press release that it will use the newly injected cash to expand its global footprint, enhance capabilities such as text-to-video functionality, and strengthen its developer-oriented open platform.
Evidence
Pending intelligence enrichment.
Analysis
Other prominent supporters of this round of funding include Samsung Next, IN Venture (Sumitomo Corporation, Japan), Atinum Investment (South Korea), Z Venture Capital (LY Corporation, Japan), Mirae Asset Venture Investment, and J-Ventures. Also read: Apple launches ‘edit by text’ AI image tool Despite the relatively small investment amount in the competitive field of artificial intelligence, BRIA serves as an early example of how licensing agreements address controversies surrounding the use of copyrighted content in training generative AI models. BRIA’s founder and CEO Yair Adato emphasised the company’s commitment to responsible and commercially viable practices. “With the rapid adoption of generative AI in business operations, 70% of CEOs agree that urgent action is needed to avoid giving competitors a strategic advantage, so the final output must be developed in an ethical, fair, and transparent manner,” Adato said.
Key Points
- BRIA, an Israeli-based AI startup, secured $24 million in Series A funding led by GFT Ventures, Intel Capital, and Entree Capital, with support from Publicis Groupe and Getty Images.
- This funding aims to expand its responsible visual generative AI platform, enhancing features like text-to-video functionality, and strengthening its developer-oriented open platform.
- BRIA’s approach addresses controversies surrounding copyrighted content usage in AI training, emphasising responsible practices and transparency through partnerships with major stock providers like Getty.
Actions
Pending intelligence enrichment.
