• Microsoft has beaten rivals Amazon and Google-parent Alphabet to the market with AI services including the Copilot, a set of genAI tools that work in Microsoft’s business apps.
  • Microsoft’s Azure is benefiting from a halo effect around Microsoft’s AI strategy.
  • Alphabet may take a long time to gain from AI.

Future quarterly reports from the US tech companies could reveal that Microsoft is catching up to cloud computing leader Amazon.com as more companies move to its services, drawn by a slew of generative AI features enabled by OpenAI’s technology.

About Microsoft

The adoption of AI will be gauged by Microsoft’s earnings on Thursday, which could also impact the movement of technology stocks as this month’s rally in the industry slows down due to concerns that interest rates in the US might remain high for longer.

Wall Street analysts anticipate Microsoft, which earlier this year surpassed Apple to become the most valuable company in the world, to report that its billion-dollar investments in generative AI were drawing customers to its Azure cloud computing service. They also anticipate Microsoft to overtake Amazon in terms of market share.

Visible Alpha estimates that Azure, a division of Microsoft’s Intelligent cloud unit, grew by 28.9% between January and March of this year. According to CFRA Research analyst Angelo Zino, AI services may account for as much as 8 percentage points of Azure’s growth.

However, the majority of the benefits of AI are not expected to materialize until the following year; Morgan Stanley analysts project that generative AI Copilot will contribute $5 billion in revenue to Microsoft’s 2025 fiscal year, which begins in July.

Also read: What is the market share of iPhone vs Android in Europe?

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About Amazon and Alphabet

Alphabet’s revenue is anticipated to increase by 12.6% in the first three months of 2024, which is its second-highest growth rate in almost two years, and Microsoft’s revenue increased by 15%. Revenue for Amazon may increase by 11.9%, which would be a three-quarter low.

According to LSEG data, Azure’s 28.9% growth compares to estimated growth of 14.9% for Amazon Web Service and 25% for Google Cloud, the third-largest cloud provider.

Several analysts stated that Alphabet was not rushing to monetize the technology and that it might take longer for Google Cloud to benefit from AI integration, even though the company’s shares have increased by more than 13% so far this year and recently reached a record high on optimism over its AI efforts, including the Gemini models.