Governance

Meta wins appeal of the court order to stop using its name in Brazil

AuthorBTW Editorial

Reading Time1 min

PublishedMarch 18, 2024

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Headline

Context

According to Reuters, Facebook-parent Meta, on Friday won an appeal overturning a previous court ruling that barred it from using its name in Brazil due to confusion with another company. The Barueri-based firm Meta Services, which registered its brand in the late 2000s with Brazils’s National Institute for Intellectual Property, said in the judicial process that since Zuckerberg’s company changed its name in 2021, it had been wrongly included in more than 100 lawsuits and had Instagram profiles disabled for supposedly impersonating another.

Evidence

Pending intelligence enrichment.

Analysis

Mark Zuckerberg’s tech company was in late February ordered to stop using its name in Brazil within 30 days. U.S. Meta, formerly called Facebook, changed its name in 2021 in a rebrand that focused on building the “metaverse,” a shared virtual environment. Also read: Italy regulator fines TikTok US$11 million for ‘French scar challenge’ Meta won an appeal overturning a previous court ruling on Friday.

Key Points

As mentioned by a Barueri-based firm Meta Services, since Zuckerberg’s company changed its name in 2021, it has been wrongly included in more than 100 lawsuits
An appeals court in Sao Paulo ruled that the U.S. Meta must pay US$20,201 per day if it fails to comply with the decision.
On Friday, facebook’s parent company Meta won an appeal overturning a previous court ruling.