Trends

India’s X alternative Koo to shut down services

AuthorZora Lin

Reading Time2 min

PublishedJuly 4, 2024

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Headline

Context

OUR TAKE Launched in 2020, Koo offers instant messaging services in more than 10 Indian languages. The site gains traction in 2021 after several ministers backs it during a dispute between the Indian government and X, then known as Twitter. –Zora Lin, BTW reporter Millions of social media users have been left in the lurch after Koo , India’s homegrown microblogging platform that has billed itself as an alternative to X , announces it is shutting down its services.

Evidence

Pending intelligence enrichment.

Analysis

By the end of 2021, the app has reached 20 million downloads in the country. However, the platform has struggled to secure funding over the past few years. Partnerships are explored with a number of large Internet companies, conglomerates and media outlets, but these negotiations did not produce the results we wanted. In April 2023, with the company facing heavy losses and a lack of funds, Koo lays off 30% of its 260 employees. The founders say they would have liked to keep the app running, but the cost of technical services to do so was too high, so they “had to make this difficult decision.” Also read: Realme 13 Pro 5G phones will soon be available in India Also read: India-made AI app cracks UPSC exam, outscores all

Key Points

Millions of social media users have been left stranded after Koo, India’s homegrown microblogging platform, announced it was shutting down its services.
The platform’s founders cited a lack of funding and the high cost of technology as reasons for their decision.