Trends
EU eyes Google-Samsung AI deal for antitrust issues
EU antitrust regulators have initiated an inquiry into whether the GenAI agreement between Google and Samsung restricts competition.

Headline
EU antitrust regulators have initiated an inquiry into whether the GenAI agreement between Google and Samsung restricts competition.
Context
OUR TAKE It’s like the EU’s antitrust cops are on a tech treasure hunt! Google and Samsung’s cozy AI deal is under the microscope now. Remember when Microsoft had to share Windows with other browsers? This feels like a similar showdown, but with AI chatbots. The Commission’s digging deep to see if Gemini Nano’s pre-install will choke out the competition. Companies better spill the beans on any roadblocks they faced. This could be a game-changer for AI diversity on Samsung phones. –Miurio huang, BTW reporter EU antitrust regulators have initiated an inquiry into whether the multi-year generative artificial intelligence (AI) agreement between Google and Samsung restricts competition among rival chatbots on Samsung smartphones.
Evidence
Pending intelligence enrichment.
Analysis
The European Commission’s interest revolves around Samsung’s plan to embed Google’s Gemini Nano AI in its upcoming Galaxy S24 series smartphones. As part of its investigative process, the Commission has sent out requests for information to industry participants, aiming to understand whether this pre-installation could stifle competition. The regulators are specifically questioning if the integration of Gemini Nano limits the presence and functionality of other generative AI systems on Samsung devices. A crucial part of the inquiry is a detailed eight-page questionnaire sent to various stakeholders. The questionnaire seeks to determine if the pre-installation of Gemini Nano either via the device or the cloud restricts the availability of alternative generative AI systems. Additionally, it asks whether this pre-installation could hamper the interoperability between Gemini Nano and other chatbots or applications pre-installed on Samsung smartphones. Furthermore, the European Commission is interested in learning if companies have faced difficulties in securing agreements to pre-install their chatbots on Samsung devices and the reasons behind any such rejections. Respondents have been given a deadline this week to provide their insights and experiences, which will contribute to the Commission’s assessment of potential anti-competitive practices. Also read: Gemini robot revolutionises office tasks at Google DeepMind
Key Points
- EU antitrust regulators have initiated an inquiry into whether the multi-year generative artificial intelligence (AI) agreement between Google and Samsung restricts competition among rival chatbots on Samsung smartphones.
- The European Commission’s investigation into the Google-Samsung chatbot deal is significant for several reasons. Firstly, it underscores the ongoing scrutiny that major tech companies face regarding their business practices and the potential for anti-competitive behavior. The…
Actions
Pending intelligence enrichment.





