Trends
Apple is losing its competitiveness in China market
Apple’s iPhone shipments in China fell by about one-third in February from a year ago, official data released on Tuesday showed, suggesting that Apple is confronting. Tim Cook in Shanghai Apple chief executive Tim Cook visited Shanghai last week. This visit is seen as an effort to improve relations …
Headline
Apple’s iPhone shipments in China fell by about one-third in February from a year ago, official data released on Tuesday showed, suggesting that Apple is confronting. Tim Cook in Shanghai Apple chief executive Tim Cook visited Shanghai last week. This visit is seen as an effort…
Context
Apple’s iPhone shipments in China fell by about one-third in February from a year ago, official data released on Tuesday showed, suggesting that Apple is confronting. Apple chief executive Tim Cook visited Shanghai last week. This visit is seen as an effort to improve relations with Chinese consumers, suppliers, and local governments.
Evidence
Pending intelligence enrichment.
Analysis
While Apple remains committed to the Chinese market, which has a large Apple fan base, the U.S. consumer electronics giant is facing regulatory and competitive headwinds. There are rumours that some Chinese government agencies and offices have banned the use of iPhones, although the Chinese government denies the existence of such regulations or policies. China’s official data showed that foreign brands shipped about 2.4 million smartphones in February, which together accounted for a 16.9% share of the Chinese market, a drop of about a third from the previous month. According to data from the China Academy of Information and Communications Technology, a Chinese government-backed think tank, in January this year, Apple shipped about 5.5 million units, down 39% year-on-year.
Key Points
- Apple’s iPhone shipments in China fell by about a third year-on-year in February this year, official data released on Tuesday showed.
- While Apple remains committed to the Chinese market, the US consumer electronics giant is facing regulatory and competitive headwinds.
Actions
Pending intelligence enrichment.
