Trends
YouTube follows Spotify and Deezer with its own AI-powered tunes
On July 15th, YouTube announced the testing of an AI-generated conversational radio feature and the rollout of a Shazam-like song recognition tool.
Headline
On July 15th, YouTube announced the testing of an AI-generated conversational radio feature and the rollout of a Shazam-like song recognition tool.
Context
OUR TAKE The new AI radio and song recognition features on YouTube Music are quite intriguing. Remember when Spotify’s Discover Weekly feature amazed us with its ability to curate playlists tailored to our tastes. Now, YouTube is joining the game with its AI-powered conversational radio, feeling like having a personal DJ on standby, ready to play whatever genre of music you ask for. However, this feature is currently exclusive to select Premium subscribers, leaving the rest of us eagerly awaiting its wider release. And speaking of the song recognition feature, it’s a blessing for those who love to hum or whistle along to tunes they don’t know the name of. No more frustration over unidentified songs – now, all you need to do is tap the search bar, spot the waveform icon, and sing, hum, or play a snippet of the tune. While Shazam is undeniably the most renowned tool for this purpose, YouTube Music’s offering is just as convenient, given its vast music library. Nevertheless, let’s hope these features are more than just gimmicks and truly enhance the user experience. –Miurio huang, BTW reporter YouTube Music is enhancing its platform by introducing two innovative features designed to improve song discovery. On July 15th, YouTube announced the testing of an AI-generated conversational radio feature and the rollout of a Shazam -like song recognition tool. The AI-generated radio is currently available to select Premium users in the United States, allowing them to create custom radio stations through descriptive prompts. For example, users can request playlists featuring “catchy pop choruses” or “upbeat pop anthems.”
Evidence
Pending intelligence enrichment.
Analysis
This new feature follows a trend observed in other music streaming services like Spotify, Amazon Music, and Deezer, all of which have been experimenting with AI playlist generation tools. Users who have access to this feature will notice a new “Ask for music any way you like” card in the app’s home feed. Clicking on this card opens a conversational interface where users can either type in custom prompts or choose from suggested ones. Although currently limited to a select group, YouTube plans to expand access to more users in the future. Simultaneously, YouTube Music has officially launched a song recognition feature that allows users to identify songs by singing, humming, or playing parts of them. This feature, initially available to select Android users earlier this year, is now accessible to all users on both iOS and Android. When users tap the “search” button in the app, they will see a waveform icon indicating the new functionality. Also read: YouTube’s new frontier: Battling AI mimicry for privacy’s sake Also read: YouTube permits requests for removing AI-generated content
Key Points
- YouTube Music is enhancing its platform by introducing two innovative features designed to improve song discovery.
- These new features mark significant advancements in YouTube Music’s efforts to enhance user experience and stay competitive in the music streaming market.
Actions
Pending intelligence enrichment.
