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Polish billionaire plans lawsuit against Meta over fake ads

Polish billionaire Rafal Brzoska and his wife are planning to sue Meta over false advertisements that appeared on Facebook and Instagram. A spokesperson for Meta has clarified that the company removes false advertisements upon discovery and collaborates with local authorities to combat fraudulent ac…

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Headline

Polish billionaire Rafal Brzoska and his wife are planning to sue Meta over false advertisements that appeared on Facebook and Instagram. A spokesperson for Meta has clarified that the company removes false advertisements upon discovery and collaborates with local authorities to…

Context

OUR TAKE Social media platforms are gradually becoming an important channel for people to access information and exchange ideas. However, these platforms are also challenged by disinformation and fraudulent adverts. Most recently, Polish billionaire Rafal Brzoska and his wife are planning to file a lawsuit against Meta over false advertisements that appeared on Facebook and Instagram. The adverts not only violated their right to their personal image, but also misled the public. The incident has reignited public concern over the proliferation of false information on social media platforms, as well as the discussion of the platforms’ regulatory responsibilities. –Elodie Qian, BTW reporter Rafal Brzoska , a Polish billionaire and CEO of the Polish logistics services company InPost , and his wife are set to take legal action against Meta for the appearance of deceptive advertisements on Facebook and Instagram that incorporate his likeness and spread false information about her.

Evidence

Pending intelligence enrichment.

Analysis

Brzoska has stated that they are yet to determine the jurisdiction in which to file the lawsuit, which will be another attempt worldwide to make the tech giant accountable for ads that persist despite users reporting the issue. A spokesperson for Meta has clarified that the company removes false advertisements upon discovery and collaborates with local authorities to combat fraudulent activities. As the founder of the Polish parcel locker company InPost, Brzoska reported the issue to Meta in early July, but no resolution was found. “We plan to file a private lawsuit against Meta… We have not yet determined in which jurisdictions we will sue Meta. We will decide in the next few weeks,” Brzoska informed Reuters.

Key Points

  • Polish billionaire Rafal Brzoska and his wife are planning to sue Meta over false advertisements that appeared on Facebook and Instagram.
  • A spokesperson for Meta has clarified that the company removes false advertisements upon discovery and collaborates with local authorities to combat fraudulent activities.

Actions

Pending intelligence enrichment.

Author

Elodie Qian (e.qian@btw.media)· author profile pending