Trends
Perplexity AI to launch ads on search platform by fourth quarter
Perplexity AI said it plans to run ads on its AI-powered search platform in the fourth quarter on Thursday.
Headline
Perplexity AI said it plans to run ads on its AI-powered search platform in the fourth quarter on Thursday.
Context
OUR TAKE The major search engines have been experimenting with integrating AI into web searches since they first launched ChatGPT in November 2022, and analysts have been looking at AI-assisted searches as a threat to Google’s dominance in the sector since the AI boom began. However, the development of AI is of irreplaceable importance in driving social progress, it can improve quality of life and solve global problems. — Iydia Ding, BTW reporter Perplexity AI , the artificial intelligence startup that has been embroiled in controversy over media allegations of plagiarised content, plans to start advertising on its search app from the fourth quarter. Perplexity secured a new round of funding in April this year, valuing the company at more than $1 billion, double what it was three months ago. But the app’s growing popularity has highlighted concerns about the way the company displays content from other sources.
Evidence
Pending intelligence enrichment.
Analysis
Last month, the AI startup, along with its first partners such as TIME , Der Spiegel and Fortune , launched a programme for publishers that plans to share revenue from interactions that reference publishers’ content. Since April this year, Perplexity AI has raised $62.7 million from existing investors such as Nvidia, as well as new investors including Y Combinator CEO Garry Tan and Altimeter Capital founder and CEO Brad Gerstner. Also read: Is Perplexity AI good? Also read: How Perplexity AI works: Unveiling the technology
Key Points
- Nvidia and Jeff Bezos-backed Perplexity AI said Thursday it plans to run ads on its artificial intelligence-powered search platform in the fourth quarter.
- Last month, the AI startup launched a programme for publishers along with the first batch of partnerships, which plans to share revenue from interactions where the publisher’s content is referenced.
Actions
Pending intelligence enrichment.
