Trends
Panasonic’s CEO urges managers to embrace a ‘sense of crisis’
OUR TAKEPanasonic Holdings CEO Yuki Kusumi has issued a strong warning to the company’s management, stressing the urgent need for a “sense of crisis” to combat persistently low profitability. In a recent interview, Kusumi stated that managers who failed to meet performance standards would be replace…

Headline
OUR TAKEPanasonic Holdings CEO Yuki Kusumi has issued a strong warning to the company’s management, stressing the urgent need for a “sense of crisis” to combat persistently low profitability. In a recent interview, Kusumi stated that managers who failed to meet performance…
Context
OUR TAKE Panasonic Holdings CEO Yuki Kusumi has issued a strong warning to the company’s management, stressing the urgent need for a “ sense of crisis ” to combat persistently low profitability. In a recent interview, Kusumi stated that managers who failed to meet performance standards would be replaced. This tough stance marks a significant shift from Panasonic’s traditional policy of lifetime employment and reflects the company’s wider efforts to streamline operations and improve financial performance. As Panasonic navigates changes in its business model, including its significant role as a battery supplier to Tesla and its forays into software, Kusumi’s approach highlights a determined strategy to ensure the company remains competitive in a rapidly evolving industry. — Heidi Luo , BTW reporter Panasonic’s CEO Yuki Kusumi has called for a radical change in management thinking due to the company’s disappointing profitability levels. Noting that Panasonic’s financial performance has lagged woefully behind historical performance and current market opportunities, Kusumi emphasised the urgent need for a “sense of urgency”.
Evidence
Pending intelligence enrichment.
Analysis
Panasonic’s stock is down 4% this year, in sharp contrast to last year’s 26% gain and the robust performance of the broader Japanese market, where the Topix index is up around 22%. The financial downturn has been exacerbated by a slowdown in the electric vehicle sector, which has hit the company’s key battery manufacturing operations, particularly at its Suminoe plant in Osaka, where production lines have been idled. Also read: China’s EV industry faces supplier payment crisis Also read: Baidu CEO Robin Li warns China’s AI boom risks resource crisis
Key Points
- Panasonic CEO Yuki Kusumi warns of replacing underperforming managers to boost profitability.
- The company faces a ‘sense of crisis’ as shares lag despite a rising Japanese stock market.
Actions
Pending intelligence enrichment.





