Trends

Japan’s addiction to OTT services and social media devalues yen

OUR TAKEJapan’s reliance on foreign digital services is more than just an economic issue; it is a cultural and national challenge. The country must innovate and support its local digital industries to maintain economic and cultural sovereignty. Embracing and investing in homegrown technology could r…

JAPAN-ott

Headline

OUR TAKEJapan’s reliance on foreign digital services is more than just an economic issue; it is a cultural and national challenge. The country must innovate and support its local digital industries to maintain economic and cultural sovereignty. Embracing and investing in…

Context

OUR TAKE Japan’s reliance on foreign digital services is more than just an economic issue; it is a cultural and national challenge. The country must innovate and support its local digital industries to maintain economic and cultural sovereignty. Embracing and investing in homegrown technology could reverse the yen’s decline and strengthen Japan’s position in the global digital economy. — D oris Du , BTW r eporte r Japan’s heavy reliance on foreign digital services is accelerating the decline of the yen, with the nation’s digital deficit reaching unprecedented levels. This growing imbalance, driven by the extensive use of platforms like YouTube Premium, Instagram, and Amazon Prime, is creating significant economic challenges and highlighting the urgent need for local innovation in the digital sector.

Evidence

Pending intelligence enrichment.

Analysis

OTT stands for “Over-the-Top” and refers to the delivery of film and TV content via the internet, without requiring users to subscribe to a traditional cable or satellite pay-TV service. Services like Netflix, YouTube, Amazon Prime Video, and Disney+ are examples of OTT platforms. These services provide streaming media as a standalone product directly to viewers, bypassing traditional distribution channels like cable, broadcast, and satellite television platforms. According to a report by Nikkei , Japan’s digital deficit, which includes costs such as digital advertising fees and royalties for streaming foreign content, heavily impacts the country’s service trade balance. In 2023, this deficit reached 5.5 trillion yen ($34 billion), surpassing the overall services deficit of 2.9 trillion yen. The deficit increased by 14 percent from January to May this year, showing a growing trend. Kazuma Kishikawa, an economist at Daiwa Institute of Research, noted that this ongoing digital deficit exerts constant downward pressure on Japan’s current account balance. Also read: Tiny Japanese startup brings AI dating to the elderly Also read: SoftBank of Japan acquires British AI chipmaker Graphcore

Key Points

  • Japan’s reliance on foreign digital services contributes to the yen’s decline.
  • The digital deficit impacts Japan’s service trade balance significantly.

Actions

Pending intelligence enrichment.

Author

Doris Du