Digi expands mobile and fibre distribution with Bpost network

Digi Communications has signed a distribution agreement with Bpost to sell mobile and fibre Internet plans through 655 Belgian post offices. The deal strengthens Digi's physical retail reach as it tries to grow beyond a small subscriber base in Belgium. The main signal is whether wider distribution can improve net additions without changing the underlying network position.

• The deal adds 655 post offices to Digi's sales network

• Wider physical access may test demand beyond low-price positioning

The fact

Digi Communications has signed a distribution agreement with Bpost to sell its mobile and fibre Internet plans through post offices across Belgium. The deal adds 655 post office locations to Digi's physical sales network. Digi launched Belgian mobile services in late 2024 using Proximus's network and now has some infrastructure of its own. At the end of March, it had 99,000 mobile customers after adding 8,000 in the previous quarter.

The Assessment

The partnership is a channel move rather than a network breakthrough. Digi's low-cost offers have not yet translated into rapid customer growth, so Bpost gives the challenger a way to improve visibility and reach customers who may not buy online. The model has precedent in Europe through Poste Italiane, but Belgium's established operators still hold scale advantages that distribution alone may not offset. For BTW readers, the channel strategy does not change Digi's infrastructure dependency on Proximus for mobile backhaul — the 99,000-customer base remains MVNO-bound until own-network buildout scales.

What to Watch

Watch whether Digi's post office rollout lifts mobile net additions over the next two quarters, and whether Proximus, Orange Belgium or Telenet respond with pricing, bundles or retail-channel pressure.