Trends
Goo.gl URL shortening service to end by August 2025
OUR TAKEThe closure of Google’s goo.gl, a crucial tool for link shortening and analytics tracking, marks a significant shift for users. Without the ability to create or manage new links, users must seek alternatives, leading to increased migration costs and the need for services that match goo.gl’s …
Headline
OUR TAKEThe closure of Google’s goo.gl, a crucial tool for link shortening and analytics tracking, marks a significant shift for users. Without the ability to create or manage new links, users must seek alternatives, leading to increased migration costs and the need for services…
Context
OUR TAKE The closure of Google’s goo.gl, a crucial tool for link shortening and analytics tracking, marks a significant shift for users. Without the ability to create or manage new links, users must seek alternatives, leading to increased migration costs and the need for services that match goo.gl’s security standards. This transition will force companies to adapt their marketing strategies accordingly. — Yasmine Luo, BTW reporter Starting from 23 August this year, when users click on goo.gl links, they will first see a warning page stating that the link “will no longer work in the near future” before being redirected to the intended website.
Evidence
Pending intelligence enrichment.
Analysis
Google had already shut down the goo.gl URL shortening service in 2018 and stopped users from creating new links. Now, Google has announced that it will completely stop supporting all existing goo.gl links, which will return a “404 page not found” result after 25 August 2025. To give developers ample time to switch to other URL shortening services, Google will gradually display the warning page to visitors over the next year. Initially, this warning will appear on only a portion of the links, but the percentage will gradually increase until it covers most, if not all, goo.gl links before their shutdown date. Google warns that the warning page could cause disruptions and prevent users from accessing their intended URL, so developers are advised to update their shortened links as soon as possible. The goo.gl URL shortening service will join Google’s ever-growing product graveyard, which includes other retired products and services like the Hangouts chat app, Stadia cloud gaming service, and Google+ , which once aimed to challenge Facebook . Also read: Google to enhance Paris Olympics broadcast with AI for US viewers
Key Points
- By August 2025, the goo.gl URL shortening service will no longer be operational.
- The shutdown of goo.gl will force users and businesses to find alternatives and manage migration.
Actions
Pending intelligence enrichment.
