Apple Singles Day sales in China fall, Huawei and Xiaomi surge ahead

Apple’s Singles Day performance was dire compared to local Chinese rivals Huawei and Xiaomi, dropping for the third straight quarter.

AuthorGiselle Hu

Editorial owner accountable for this profile route.

Reading Time1 min

Estimated reading time at standard editorial pace.

PublishedMay 26, 2026

Date this profile last entered editorial circulation.

RegionGlobal

Primary geography where current signals are most visible.

Content TypeCompany Briefing

Structured briefing used for sector and risk comparison.

Context

Apple’s Singles Day performance was dire compared to local Chinese rivals Huawei and Xiaomi, dropping for the third straight quarter.