- Provides comprehensive IT services including cloud migration and cybersecurity
- Navigates regional challenges while expanding its AI and edge computing offerings
Cubic Systems’ expanding role in regional digitalisation
The Middle East’s technology sector has witnessed remarkable growth in recent years, with governments across the GCC implementing ambitious digital transformation agendas. Cubic Systems has positioned itself at the heart of this evolution, emerging as one of the region’s most trusted IT infrastructure partners. The company’s service portfolio now encompasses cloud architecture design, data security solutions, and comprehensive system integration – services that have become increasingly vital as regional businesses accelerate their digital modernisation efforts.
What sets Cubic apart is its deep understanding of the region’s unique operational landscape. The company has successfully navigated complex GCC regulatory environments, developing compliant solutions that satisfy both local data sovereignty laws and international technology standards. “Our competitive advantage lies in bridging global best practices with regional business realities,” explains Ahmed Al-Mansoori, Cubic’s Director of Client Solutions. “We’ve invested heavily in building local expertise that understands both the technological and cultural dimensions of digital transformation in Middle Eastern markets.”
Recent projects highlight Cubic’s growing influence, including major infrastructure upgrades for Saudi financial institutions and smart city implementations in the UAE. The company has particularly excelled in hybrid cloud deployments, helping organisations transition legacy systems while adopting modern cloud platforms – a delicate balance many regional businesses require.
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Innovating through partnerships and emerging technologies
Facing competition from global tech giants, Cubic has pursued a strategy of strategic collaborations and targeted technology investments. Its partnership with AlKafaa Al Mutaqadema has proven particularly fruitful, enhancing Cubic’s capabilities in AI-driven business analytics – a sector experiencing explosive growth across Gulf enterprises.
The company is also making significant strides in edge computing infrastructure, anticipating the region’s growing demand for IoT applications. “We’re seeing tremendous interest in edge solutions from sectors like oil and gas, smart cities, and industrial automation,” notes Leila Hassan, Cubic’s Head of Emerging Technologies. “Our investments in distributed computing architecture position us well to support these next-wave digital initiatives.”
Looking ahead, Cubic is doubling down on cybersecurity offerings as regional awareness of digital threats grows. The company recently launched a dedicated security operations centre in Dubai, providing 24/7 monitoring and threat response services. Industry analysts suggest this move could prove prescient as Middle Eastern businesses increasingly prioritise robust digital protection frameworks.
