Optiva’s AI-powered BSS Platform redefines customer experience

Optiva’s AI-powered BSS Platform redefines customer experience is profiled by BTW Media because published evidence links it to internet infrastructure, governance, operational dependencies, or market visibility.

• BSS Platform, empowered by GenAI, can leverage real-time customer behavior and in-depth market data to identify hidden revenue opportunities and proactively suggest market proposals.
• The power of GenAI empowers communication service providers to generate fast new pricing options automatically without IT having to perform platform configurations, accelerating time to market and revenue with AI-based customization, suggestion and automation.

Optiva, known for providing cloud-native billing, charging, and revenue management software to telecom firms, has made a groundbreaking announcement. Their business support systems (BSS) platform has been enhanced with generative AI technology, empowering users to swiftly identify targeted revenue opportunities and significantly reduce customer churn.

Leveraging deep learning for customization

The integration of Optiva’s BSS platform with Google Cloud’s BigQuery and Analytics capabilities signifies a significant leap in leveraging deep learning to customize offerings and attract and retain customers through tailored service bundles. This advancement comes at a time when McKinsey‘s report underscores the potential of GenAI to contribute trillions to the global economy, with a specific focus on customer operations and marketing as primary drivers of revenue growth.

Also read: GenAI explodes cloud service budgets, up 19% YOY to $78 billion

Empowering CSPs with GenAI

Empowered by GenAI, Optiva’s BSS platform can now tap into real-time customer behavior and in-depth market data to uncover hidden revenue streams and offer proactive market proposals. Communication service providers (CSPs) stand to benefit from GenAI-based recommendations and automatic configurations within the BSS platform, enabling expedited launches for new products and pricing. The ability to create hyper-personalized service offerings with ease and upsell them in real time represents a game-changing capability in the telecommunications industry.

Also read: Apple set to unveil generative AI innovations later this year

Industry-wide transformation through collaboration

In addition to the technological advancements, the collaboration between Optiva and Google Cloud sets the stage for an industry-wide transformation. The combined power of GenAI and real-time market data not only meets the expectations of a new generation of consumers and enterprises but also offers cost-saving benefits. This marks a significant advantage for emerging Mobile Virtual Network Operators (MVNOs) looking to launch their businesses on Optiva MVNO Hubs, a multi-tenant solution designed to streamline operations across multiple Mobile Network Operators (MNOs) globally.

Matthew Halligan, CTO of Optiva, shared his insights on the transformative potential, stating, “In today’s highly competitive market, it’s vital that CSPs start leveraging the power of generative AI and real-time BSS data to better target their offerings and win customers.”

The integration of AI-driven capabilities into telecom operations signifies a pivotal moment, marking a shift toward more personalized, efficient, and competitive services.