Trends
Remini’s clay filter: What makes this app so popular in China?
An app called Remini from an Italian company topped the list of downloads in China beating Tiktok and ChatGPT with a clay filter beloved by Chinese social media users. Being another AI enhancer, why is it so popular, especially in China? Enter the world of Shaun the Sheep “The uglier the original ph…
Headline
An app called Remini from an Italian company topped the list of downloads in China beating Tiktok and ChatGPT with a clay filter beloved by Chinese social media users. Being another AI enhancer, why is it so popular, especially in China? Enter the world of Shaun the Sheep “The…
Context
An app called Remini from an Italian company topped the list of downloads in China beating Tiktok and ChatGPT with a clay filter beloved by Chinese social media users. Being another AI enhancer, why is it so popular, especially in China? “The uglier the original photo, the better the clay-style one will look. It’s just so much fun.”
Evidence
Pending intelligence enrichment.
Analysis
During the International Labor Day holiday, Chinese social media, especially Little Red Book, WeChat moments and Douyin (Chinese version of Tiktok) have seen a large number of clay-style photos of people with a thick “Shaun the Sheep” style. Ugly and lovely, is most people’s comments of these photos. This special filter does not make people more beautiful, but makes people even more “ferocious”. However, this unconventional and contrasting effect has inspired people’s curiosity and desire to share, leading to a glut of traffic for the app. The clay filter not only saves the trouble of beauty retouching, but also gets more attention for its unique style, so it has been widely spread during the peak travel season. Subsequently, more memes and stills from famous movies and TV series were added with clay filters. Most of these photos come from Remini, an AI photo-enhancing app that users upload, select their favourite filter style, such as clay style, and wait a while for photos to come up. On the Apple App Store free list, Remini was No. 1 for several days and downloads soared to 30W+. According to Data.ai , Remini ranked first for downloads in the seven days from April 30 to May 6. In the prior week, Remini was only ranked 255th.
Key Points
- Chinese social media, especially Little Red Book and Douyin (Chinese version of Tiktok) have seen a large number of clay-style photos of people with a thick “Shaun the Sheep” style.
- Most of these photos come from Remini, an AI photo-enhancing app that focuses on scientific research and application in AI image processing. The founding team is from China but was taken over by the Italian company Bending Spoons.
- Bending Spoons is more of a magical app factory, with products like the visual editing app Filmic, video editor Splice, Evernote and more. The company’s ability to convert short-term product payments into long-term revenue is staggering.
Actions
Pending intelligence enrichment.
