The 10 most surprising inclusions in Time’s AI 100 list

The 10 most surprising inclusions in Time’s AI 100 list is profiled by BTW Media because published evidence links it to internet infrastructure, governance, operational dependencies, or market visibility.

• TIME100 AI 2024 highlights surprising inclusions, from a 15-year-old activist against deepfakes to a Bollywood actor exploring AI in filmmaking.
• The list highlights the diverse impact of AI, recognising public figures, policymakers and technologists who are shaping its ethical use around the world.

OUR TAKE
The TIME100 AI 2024 list includes a number of unexpected individuals, reflecting the diverse impact of AI beyond traditional technology. Notable figures include Francesca Mani, a 15-year-old activist against AI-generated deepfakes, and Bollywood actor Anil Kapoor, who is exploring AI in filmmaking. Scarlett Johansson also stands out for her advocacy against the misuse of AI in deepfakes. In my view, this list shows how AI is shaping not only technology, but also the creative and public sectors, with policymakers such as Senator Martin Heinrich pushing for AI regulation. These inclusions highlight the broad, societal impact of AI, spanning industries such as finance, politics and the arts.
–Heidi Luo, BTW reporter

1. Francesca Mani

At just 15 years old, Francesca Mani is one of the youngest individuals on the list. She started a campaign against sexualised deepfakes after being a victim herself. Her activism has helped raise awareness of the ethical issues surrounding AI-generated media and its harmful effects, particularly on young people.

2. Scarlett Johansson

Hollywood actress Scarlett Johansson has been vocal about the dangers of AI, particularly in its use for deepfakes. Johansson has taken legal action against the unauthorised use of her likeness in AI-generated content. Her inclusion reflects a growing concern within the entertainment industry about the misuse of AI technologies.

3. Marques Brownlee (MKBHD)

Tech reviewer Marques Brownlee, known for his influential YouTube channel, has long been a critic of the hype surrounding AI. His balanced reviews of AI-powered devices and his stance on compensating creators whose content is used to train AI models make him a unique voice in the field. Brownlee’s focus on ethical AI development resonates with both tech enthusiasts and everyday consumers.

4. Anil Kapoor

Another surprise inclusion, Bollywood actor Anil Kapoor has embraced AI technology in his work, experimenting with how it can be used in storytelling and filmmaking. His involvement with AI speaks to the technology’s potential to revolutionise the creative industries, making him a notable figure in the field.

5. King Willonius

Comedian and filmmaker King Willonius uses AI in his creative process, pushing the boundaries of storytelling with AI-generated scripts and content. His inclusion on the list is a nod to the growing influence of AI in entertainment and the arts, proving that AI’s reach extends far beyond traditional technology sectors.

Also read: U.S. stocks tumble as September starts, AI confidence wanes

Also read: Why is AI art so creepy? Exploring psychological, aesthetic, and ethical dimensions

6. Andrew Yao

At 77, Andrew Yao is the oldest person on the list. A renowned computer scientist and educator, he is shaping the next generation of AI minds in China. Yao’s academic contributions to AI research and his mentorship of young scientists show that age is no barrier to influence in this rapidly evolving field.

7. Martin Heinrich

New Mexico Senator Martin Heinrich makes the list for his policy work on AI ethics and regulation. Heinrich has been a leading voice in the US Senate on AI safety issues, pushing for comprehensive legislation to address the risks AI poses to privacy and security.

8. Amandeep Singh Gill

UN Tech Envoy Amandeep Singh Gill’s work in shaping international AI policy has earned him a place on the list. His leadership in ensuring that AI is used responsibly on a global scale, particularly in developing countries, highlights the geopolitical dimensions of AI governance.

9. Arati Prabhakar

As director of the White House Office of Science and Technology Policy, Arati Prabhakar has played a critical role in shaping US AI policy. Her efforts focus on fostering innovation while ensuring that AI development remains ethical and safe, making her a key figure in the public sector’s approach to AI.

10. Keith Gill

Veteran meme stock trader Keith Gill, also known as ‘Roaring Kitty’, returns to the public eye as part of the retail trading movement that has grown in part due to AI algorithms driving market trends. His inclusion highlights the intersection of AI with finance and trading, an area where AI is increasingly becoming a key player.