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The 10 most surprising inclusions in Time’s AI 100 list

AuthorHeidi Luo

Reading Time4 min

PublishedSeptember 9, 2024

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OUR TAKE The TIME100 AI 2024 list includes a number of unexpected individuals, reflecting the diverse impact of AI beyond traditional technology. Notable figures include Francesca Mani, a 15-year-old activist against AI-generated deepfakes, and Bollywood actor Anil Kapoor, who is exploring AI in filmmaking. Scarlett Johansson also stands out for her advocacy against the misuse of AI in deepfakes. In my view, this list shows how AI is shaping not only technology, but also the creative and public sectors, with policymakers such as Senator Martin Heinrich pushing for AI regulation. These inclusions highlight the broad, societal impact of AI, spanning industries such as finance, politics and the arts. –Heidi Luo, BTW reporter At just 15 years old, Francesca Mani is one of the youngest individuals on the list. She started a campaign against sexualised deepfakes after being a victim herself. Her activism has helped raise awareness of the ethical issues surrounding AI-generated media and its harmful effects, particularly on young people.

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Pending intelligence enrichment.

Analysis

Hollywood actress Scarlett Johansson has been vocal about the dangers of AI, particularly in its use for deepfakes. Johansson has taken legal action against the unauthorised use of her likeness in AI-generated content. Her inclusion reflects a growing concern within the entertainment industry about the misuse of AI technologies. Tech reviewer Marques Brownlee, known for his influential YouTube channel, has long been a critic of the hype surrounding AI. His balanced reviews of AI-powered devices and his stance on compensating creators whose content is used to train AI models make him a unique voice in the field. Brownlee’s focus on ethical AI development resonates with both tech enthusiasts and everyday consumers. Another surprise inclusion, Bollywood actor Anil Kapoor has embraced AI technology in his work, experimenting with how it can be used in storytelling and filmmaking. His involvement with AI speaks to the technology’s potential to revolutionise the creative industries, making him a notable figure in the field. Comedian and filmmaker King Willonius uses AI in his creative process, pushing the boundaries of storytelling with AI-generated scripts and content. His inclusion on the list is a nod to the growing influence of AI in entertainment and the arts, proving that AI’s reach extends far beyond traditional technology sectors.

Key Points

TIME100 AI 2024 highlights surprising inclusions, from a 15-year-old activist against deepfakes to a Bollywood actor exploring AI in filmmaking.
The list highlights the diverse impact of AI, recognising public figures, policymakers and technologists who are shaping its ethical use around the world.