Trends
Who is Liu Yexi? China’s AI beauty blogger blends beauty, monsters and innovation
Liu Yexi, the AI virtual beauty blogger, has become a beautiful landscape in the beauty industry with her unique makeup style.
Headline
Liu Yexi, the AI virtual beauty blogger, has become a beautiful landscape in the beauty industry with her unique makeup style.
Context
OUR TAKE When she posted her first video in 2021, she got 3 million likes and 2.3 million followers in the next three days. Her image blends traditional Chinese elements, such as the late Tang-style butterfly lip makeup, while incorporating a cyberpunk aesthetic to create a unique visual image. Her name is Liu Yexi, and she is one of China’s AI beauty bloggers winning legions of young fans. –Miurio huang, BTW reporter In the luminous expanse of the meta-universe, Liu Yexi emerges as a captivating AI virtual beauty blogger, seamlessly bridging the realms of reality and the virtual with her ethereal presence. Her journey is a mesmerising blend of cutting-edge beauty technology and ancient, enigmatic arts of monster hunting, skilfully intertwining tradition with futurism to create a visual and imaginative spectacle for her audience.
Evidence
Pending intelligence enrichment.
Analysis
Liu Yexi’s existence is akin to a dream shrouded in mist, embodying the wisdom and creativity of the meta-universe while exuding the allure of ancient legends. With a unique charm and an unwavering pursuit of beauty, she traverses every corner of the virtual world, wielding beauty as her weapon and creativity as her soul. Liu captures and tames the strange digital spirits lurking within the torrent, transforming them into sources of beauty inspiration, each makeup look infused with its own story and vitality. “The virtual image is one part of the brand IP shaping, but the most important and most difficult part of an IP is to have the support of content, whether it is entertainment IP or brand IP, the story basis of the IP itself and the connotation expressed is the most important, and to have moving content is very difficult.” In this boundless digital universe brimming with infinite possibilities, Liu Yexi stands not only as a leader in beauty trends but also as a cultural ambassador. Liu Yexi’s creation is deeply intertwined with the concept of the metaverse, emerging as a product of this current trend. Her persona, enveloped in technical brilliance, showcases a palette of cool blues and vibrant or dark purples, complemented by fluorescent makeup elements, sci-fi special effects, and a cyberpunk-inspired aesthetic. This design caters perfectly to Gen Z’s tastes. The fusion of futuristic screen designs with traditional Chinese modeling results in a strikingly contradictory aesthetic. This surreal trend, combined with the cultural context of traditional elements, creates a uniquely unprecedented IP image. Also read: Can human influencers compete with AI influencers?
Key Points
- An unknown Chinese beauty blogger named Liu Yexi emerged in 2021 and immediately won millions of followers and fans. Bridging the realms of reality and the virtual with an ethereal presence, does this AI personality point to a human-less digital future?
- Yexi’s makeup is famous for its clever fusion of traditional Chinese aesthetics and modern technological sense, as well as a -monster-hunting streak.
Actions
Pending intelligence enrichment.
