Europe and Middle East
Snapchat, Saudi Ministry of Culture Launch AR Lens for Deaf Community
Snapchat has announced the launch of an AR lens in partnership with the Saudi Ministry of Culture to help the deaf community engage in interactive experiences. The event, which took place at the Riyadh Book Fair in Saudi Arabia, marked the first launch of Arabic sign language lens in the region. Als…
Headline
Snapchat has announced the launch of an AR lens in partnership with the Saudi Ministry of Culture to help the deaf community engage in interactive experiences. The event, which took place at the Riyadh Book Fair in Saudi Arabia, marked the first launch of Arabic sign language…
Context
Snapchat has announced the launch of an AR lens in partnership with the Saudi Ministry of Culture to help the deaf community engage in interactive experiences. The event, which took place at the Riyadh Book Fair in Saudi Arabia, marked the first launch of Arabic sign language lens in the region. Also read: Meta will launch chatbots with different personalities
Evidence
Pending intelligence enrichment.
Analysis
First Arabic Sign Language Lens at Riyadh Book Fair The lens allows the camera to recognize and interpret 28 different gestures in the Arabic alphabet used in Arabic Sign language . It will also introduce a special filter design experience for children, aimed to promote children’s love of reading. Users will also have a chance to ride a book-shaped hot air balloon emblazoned with the words “Reading Uplifts You” alongside the Riyadh Book Fair brand logo. Mohammed Hasan Alwan, CEO of The Literature, Publishing & Translation Commission, expressed his delight over the collaboration:
Key Points
Pending intelligence enrichment.
Actions
Pending intelligence enrichment.
