Trends
C5i expands AI capabilities with Analytic Edge acquisition
OUR TAKEC5i acquired Analytic Edge, a marketing analytics firm, which can improve C5i’s capabilities in data-driven marketing solutions with Analytic Edge’s expertise in analytics to improve client offerings. This acquisition of Analytic Edge aligns with C5i’s focus on technological innovation. It b…
Headline
OUR TAKEC5i acquired Analytic Edge, a marketing analytics firm, which can improve C5i’s capabilities in data-driven marketing solutions with Analytic Edge’s expertise in analytics to improve client offerings. This acquisition of Analytic Edge aligns with C5i’s focus on…
Context
OUR TAKE C5i acquired Analytic Edge, a marketing analytics firm, which can improve C5i’s capabilities in data-driven marketing solutions with Analytic Edge’s expertise in analytics to improve client offerings. This acquisition of Analytic Edge aligns with C5i’s focus on technological innovation. It brings together expertise in artificial intelligence and marketing analytics. -Lia XU, BTW reporter AI firm C5i has acquired Analytic Edge, a marketing analytics company for an undisclosed sum. It’s the second acquisition within a year. According to the chairman Ashwin Mittal , the goal is a turnover of $ 119 million in the upcoming fiscal year. And C5i is considering one more acquisition before potentially listing in India in the next 12-18 months.
Evidence
Pending intelligence enrichment.
Analysis
“We acquired Incivus in 2023 and its visual AI platform has helped us build and scale various product IPs. With Analytic Edge, we are adding more to that, such as marketing spend optimisation, real-time pricing intelligence, promotion optimisation, etc. Plus, they are close partners to top social media platforms,” Mittal said. Besides, C5i also specialises in generative AI solutions and MLOps. It believes in the impact of synthetic data creation on data analytics and insights. “Synthetic data created by GenAI also provides significant cost savings and high return on investment”, Mittal said. Also read: NTT Data launches Edge AI platform for IoT and manufacturing Also read: Exploring the best conversational AI platforms
Key Points
- The acquisition of Analytic Edge adds capabilities such as marketing spend optimisation, real-time pricing intelligence, and promotion optimisation to C5i’s portfolio.
- The company generates 98% of its revenue from the US, Europe, the Middle East, and Asia, with the remaining 2% from India. But it has 1,800 employees, with 90% based in India.
Actions
Pending intelligence enrichment.
