Trends
AmorePacific’s AI beauty lab shows cosmetic customisation
AmorePacific, a South Korean cosmetics giant, introduced its lab equipped with AI technology, predicting an upward trend in its sales.

Headline
AmorePacific, a South Korean cosmetics giant, introduced its lab equipped with AI technology, predicting an upward trend in its sales.
Context
OUR TAKE AI’s integration into the cosmetics industry prompts sales and strengthens customer’s shopping experiences. However, it raises concerns that the more efficient guiding roles of AI in cosmetics may again replace human consultants, which results in the issue of unemployment. –Ashley Wang, BTW reporter A new AI beauty lab has been established by AmorePacific , a South Korean cosmetics giant. The lab where robots create custom-mixed face products and advanced technology recommends the perfect lipstick colours. Customers have quickly booked out the service, eager to experience personalised beauty solutions.
Evidence
Pending intelligence enrichment.
Analysis
After experimenting, many consumers praised the AI-generated services. “Knowing more data about my own skin, and seeing the before-and-after firsthand, is a very good experience,” a 32-year-old customer at the firm’s bespoke skin cosmetics service said. AmorePacific utilises AI to recommend the best products from a wide range of options—205 different skin foundations and 366 different lip colours. “We used deep learning and machine learning techniques to automate the expert process of evaluating skin data,” explained engineer Lee Youngjin, an adviser for the company’s custom beauty business. Also read: How to prevent AI criminals: Interview with Craig Gibson, researcher at DupeWise AI Labs Also read: What resources did the internet make available?
Key Points
- AmorePacific, a South Korean cosmetics giant, introduced its lab equipped with AI technology, predicting an upward trend in its product sales.
- Despite the direct benefits of the new AI application, the possibility of human consultants’ missing due could raise ethical issues due to the AI advisor’s efficient guidance.
Actions
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