Summary

  • Bulgarian records connect the Heros holding company, Varna's network and cable companies, and Balchik's cable company through a common individual owner.
  • The business combines local television and internet offers with an independently observable network. Its published service terms put the practical work at the customer's building.

Thirty metres of cable inside an apartment building; forty inside a house. Those are the allowances for a standard installation in the internet terms published on the Heros website. Beyond forty metres from the network, the document calls for an amplifier or an individually designed connection, at the customer's expense. A company name containing “Holding” can sound remote from its customers. This is a business described in cable runs, access to shared hallways and the distance to the next building.

Heros Communication Holding Ltd. appears in internet registration records, while the Heros-branded site offers television, internet and bundles with contact points for Varna and Balchik, on Bulgaria's Black Sea coast. The website divides its service conditions into four: cable television and internet, each for one of the two cities. The division has a corporate counterpart. Separate companies sit behind the familiar name, with a common owner visible in official records.

A person, not an assumed parent company

The Bulgarian commercial register identifies ЙОРДАН АСЕНОВ СТОЙЧЕВ as manager and sole capital owner of the holding company, registered as ХЕРОС КОМЮНИКЕЙШЪН ХОЛДИНГ ЕООД. The same person occupies those positions at ХЕРОС НЕТУЪРК-ВАРНА ЕООД, the Varna network company, and ХЕРОС КЕЙБЪЛ-ВАРНА ЕООД, the Varna cable company. All three records give the same management address in Varna.

The television side extends to Balchik. The Council for Electronic Media's directory lists ХЕРОС КЕЙБЪЛ - БАЛЧИК ЕООД as a programme-distributing undertaking, with the same individual as sole capital owner. These are records of common personal ownership, rather than evidence that the company with “Holding” in its name owns the operating businesses.

That distinction explains the different names in the service documents without making them mysterious. The brand brings the offers together; the published terms assign the internet service in Varna to its network company. For a subscriber, this is the name attached to the detailed commitments about installation and faults. For anyone studying the business, the owner provides a connection between entities that would otherwise look like separate entries in separate registers.

Getting into the building

The Varna internet terms, which cite an amendment associated with a regulatory decision of 31 August 2017, describe access through LAN or Wi-Fi. They also identify the length of copper between the last optical node and the customer as one factor affecting speed. These are historical published terms, not a verified account of every connection sold in 2026.

Their installation provisions are nevertheless revealing. Activation is envisaged within ten working days of payment, but depends on access to the premises and agreement for work in a building's common areas. The standard cable allowances put a limit on what fits into a routine installation. Beyond that comes a separate connection design or additional equipment. Selling access here involves the fabric of a building as well as the network outside it.

The television offer adds another part of the household purchase. Heros presents TV and internet bundles, while the media regulator separately lists its Varna cable company as a programme distributor. The records describe a local service business with both activities, rather than an unexplained name attached to an internet number. Current subscriber totals, revenue and repair performance were not established in the sources reviewed.

Beyond Varna

The outward-facing network is easier to observe. RIPE identifies AS57237, HEROS-AS, with Heros Communication Holding Ltd. At 08:00 UTC on 26 October 2026, RIPE RIS recorded two IPv4 blocks announced by that network. Together they contain 512 addresses—a measure of address space, not households served.

Hurricane Electric's monitor shows two IPv4 neighbours: Evolink EAD, AS8262, and Telecoms-Net Ltd., AS16154. They give the local story an external dimension: this network exchanges routing information with other named operators. The observations do not disclose commercial terms or establish physically independent backup routes.

Put the records together and Heros becomes much less abstract. A common individual owns several service companies; a shared brand offers television and internet in two coastal cities; an observable network connects beyond them. The last metres remain the most tangible part of the story. Routes can be visible across the internet while installation still depends on getting a cable through a particular building.

Correction, 26 October 2026: the earlier article wrongly treated unsuccessful searches as evidence that independent confirmation of Heros was unavailable. Bulgarian company records and RIPE identify the businesses and network; RIPE's observed routing periods include the original publication date, 17 October. The original URL and publication date are retained.