Ericsson names new head for Australia and New Zealand

Ericsson names new head for Australia and New Zealand is profiled by BTW Media because published evidence links it to internet infrastructure, governance, operational dependencies, or market visibility.

• Emilio Romeo is replaced by Emilio Pucci as head of Ericsson Australia and New Zealand after a six-year tenure.
• The move reflects Ericsson’s intent to strengthen its role in shaping 5G infrastructure and digital innovation across Oceania.

What happened: Ericsson appoints Emilio Romeo’s successor as regional head, signalling a renewed focus on strategic partnerships and digital transformation in Oceania

Ericsson has appointed Ludvig Landgren as the new head of its Australia and New Zealand (ANZ) operations, effective immediately. Ludvig Landgren will succeed long-standing executive Emilio Romeo. Romeo, who held the role for over six years, has transitioned to lead Ericsson’s Market Area Europe and Latin America strategy execution.

Ludvig Landgren brings over two decades of telecom experience, having held senior roles across Europe and Asia. Before this appointment, he served as Head of Strategy, Technology and Marketing for Ericsson’s Southeast Asia, Oceania and India Market Area.

According to Ericsson’s announcement, Ludvig Landgren will focus on strengthening Ericsson’s partnerships and expanding the company’s influence in the region’s digital infrastructure development, particularly in 5G rollout and enterprise transformation especially on Advancing digital innovation, automation, and 5G revenue growth.

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Why it is important

The leadership shift is critical for the Australian and New Zealand telecom sectors as both countries ramp up efforts to deploy advanced 5G networks and bolster digital capabilities. With Ludvig Landgren’s strategic background and international experience, Ericsson is signalling a strong intent to deepen its role in these national digital agendas. Australia is already a front-runner in 5G deployment, with operators such as Telstra and Optus investing heavily in next-generation mobile infrastructure.

Ludvig Landgren’s track record suggests a focus on aligning Ericsson’s regional initiatives with broader trends in AI, cloud computing, and network slicing—key enablers for smart cities and digital industries. He has played a pivotal role in Ericsson’s 5G partnerships with major regional carriers. This move to lead the Australia and New Zealand market strategy indicates Ericsson’s plan to replicate the ANZ model in other mature markets.

As 5G becomes central to sectors like healthcare, logistics, and education, leadership at the top will shape how infrastructure providers like Ericsson influence the future. Ericsson remains a key player in the global race for telecom dominance, and this appointment places Oceania at the heart of its strategic play.