Trends
Taboola scores major deal with Apple, shares surge by 11%
OUR TAKETaboola landing that Apple partnership is huge news. It’s like the underdog of digital ads just got a major boost from the tech giant. I mean, Apple is notoriously tight-lipped about their ad revenue, but with eMarketer projecting them to hit $10 billion by 2024, you can see why Taboola woul…
Headline
OUR TAKETaboola landing that Apple partnership is huge news. It’s like the underdog of digital ads just got a major boost from the tech giant. I mean, Apple is notoriously tight-lipped about their ad revenue, but with eMarketer projecting them to hit $10 billion by 2024, you can…
Context
OUR TAKE Taboola landing that Apple partnership is huge news. It’s like the underdog of digital ads just got a major boost from the tech giant. I mean, Apple is notoriously tight-lipped about their ad revenue, but with eMarketer projecting them to hit $10 billion by 2024, you can see why Taboola would be eager to get a piece of that pie. And don’t forget, this is coming right after HSBC’s CEO Quinn stepped down, who had a pretty tumultuous run leading the bank through a pandemic and investor pushback. It just goes to show that in the world of business, partnerships and changes at the top can make all the difference. –Miurio huang, BTW reporter Taboola has landed a significant partnership with tech behemoth Apple to integrate native advertising into the Apple News and Apple Stocks apps. The announcement, made on July 17th, resulted in an impressive nearly 11% surge in Taboola’s share prices.
Evidence
Pending intelligence enrichment.
Analysis
The New York-based digital advertising company will now oversee native advertising across both platforms on a global scale, marking a substantial enhancement to its portfolio of reselling contracts with one of the world’s most iconic brands. Authorised as an advertising reseller, Taboola will manage and sell ads that blend seamlessly with the content on these apps. The integration will allow Taboola to sell ads within the feeds and articles for select publishers on Apple News and Apple Stocks, as detailed on Apple’s developer website. This deal, initially reported by Axios , represents a pivotal moment for both companies. Apple, known for its reticence in disclosing specific advertising revenue figures, did not immediately respond to request for comment. However, analytics firm eMarketer projects that Apple’s advertising revenue could reach $10.34 billion by 2024. Also read: Is Apple Vision Pro mixed reality?
Key Points
- Taboola has landed a significant partnership with tech behemoth Apple to integrate native advertising into the Apple News and Apple Stocks apps. The announcement, made on Tuesday, resulted in an impressive nearly 11% surge in Taboola’s share prices.
- This partnership is a significant win for Taboola, providing the company with a prominent platform to showcase its advertising prowess. The collaboration with Apple not only boosts Taboola’s market credibility but also offers a robust channel for revenue generation. By managing…
Actions
Pending intelligence enrichment.
