- The South Korea tech giant Samsung revealed its core voice assistant Bixby enhanced by generative AI.
- More efforts are made by Samsung to improve Bixby’s performance and deliver related AI features.
As generative AI and large language model technology (LLM) emerge, Samsung is upgrading to smarten its digital voice assistant Bixby.
Samsung plans to enhance Bixby with generative AI
Samsung is gearing up to revolutionise its digital assistant, Bixby, by integrating generative AI capabilities.
Also read: Samsung to enhance Bixby virtual assistant with gen AI
In an interview with CNBC, Won-joon Choi, Samsung’s executive vice president of mobile business, disclosed that the company is actively engaged in integrating advanced features into Bixby.
The upgrade aims to redefine Bixby’s role, enabling more natural conversations and enhancing its interface across Samsung’s product ecosystem, including smartphones, smartwatches, TVs, and home appliances.
Samsung’s push towards advanced AI features
Samsung introduces Galaxy AI, a suite of generative AI-powered features for Galaxy smartphones, which include Circle to Search, Live Translate, chat assist, Generative Edit, and more, starting with the Galaxy S24 series.
The move signifies Samsung’s commitment to staying at the forefront of AI innovation, enhancing user experiences across its product lineup.
With the integration of generative AI capabilities into Bixby, Samsung aims to elevate its digital assistant to new heights and a broader range of devices, offering users more conversational and intuitive interactions.
