Pure Storage tweaks SLAs amid sharpened focus on cyber

Pure Storage tweaks SLAs amid sharpened focus on cyber is profiled by BTW Media because public-source evidence links it to internet infrastructure, governance, operational dependencies, or market visibility.

• Pure Storage announced updates to its service level agreements (SLAs) to better serve the cybersecurity and storage requirements of its customers.
• This “Enhanced Cyber Recovery and Resilience SLA” will deliver customized recovery plans, “clean” service infrastructure, onsite installation, and additional professional services for data transfer.

OUR TAKE
These updates demonstrate Pure Storage’s commitment to meeting customers’ increasingly complex security needs and business continuity requirements, providing enterprises with greater assurance and support to respond and recover quickly in the face of catastrophic events and security threats.
–Revel Cheng, BTW reporter

Pure Storage announced updates to its service level agreements (SLAs) to better serve the cybersecurity and storage requirements of its customers.

What happened

Pure Storage has unveiled sweeping updates to its service level agreements (SLAs) in a bid to support customer cyber security and resiliency, a critical need.

As part of the move, the data storage firm announced it will expand the coverage of its ransomware recovery SLA on the Evergreen//One platform, updating it to include disaster recovery scenarios.

Specifically, this “Enhanced Cyber Recovery and Resilience SLA” will deliver customized recovery plans, “clean” service infrastructure, onsite installation, and additional professional services for data transfers.

Pure will also focus on collaborating with organizations to create “comprehensive” cyber security strategies, conducting quarterly reviews to help businesses pursue best practices, and conducting risk assessments.

Max Mortillaro, analyst at TECHunplugged, said the announcement signals a move into a “different realm” for Pure Storage, owing to the far higher degree of severity in the handling of data recovery.

As a business’s storage requirements evolve, this SLA will allow a firm to adjust existing reserve commitments. If capacity needs are no longer required or if performance at a site is oversized, this SLA allows organizations to rebalance reserve commitments once every 12-month period per subscription.

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Why it’s important

The firm did unveil other SLA offerings, one dubbed “the Site Rebalance SLA”. This will be focused on organizational storage requirements, allowing companies to act flexibly by giving them adjustment capabilities.

Other recent announcements have seen Pure commit to GPU support. In relation to this sort of compute, an SLA will also provide the ability to purchase based on needs and requirements, eliminating the need for planning or overbuying.

Prakash Darji, GM of digital experience at Pure, said that this was the most important new SLA in his mind, owing to the fact that it looks to meet and solve a fundamentally different problem in storage management.

That’s because AI workloads don’t scale in the same way that other, more traditional workloads do, Darji said. Based on his own AI research, Darji discovered that “static infrastructure can never be used to solve AI”. This demonstrates Pure’s forward-thinking and technological leadership in adapting to emerging technologies and changing market demands.