Companies
Interview with Han Xiao, co-founder of Backrobo Wellness on sleep technology innovations
Backrobo Wellness develops smart products for sleep disorders and plans to integrate AI in medical and hotel industries.

Headline
Backrobo Wellness develops smart products for sleep disorders and plans to integrate AI in medical and hotel industries.
Context
In this exclusive interview with BTW Media, Han Xiao, co-founder of Backrobo Wellness, discusses the company’s journey from traditional manufacturing to developing intelligent health products that address sleep disorders. He highlights the unique features of their offerings, including smart mattresses and pillows, and shares insights on future developments, market trends, and the integration of AI in enhancing user experiences. A: Hello everyone, I am Han Xiao, and I am one of the co-founders of Shanghai Backrobo Wellness. We are a team of serial entrepreneurs, and this is our third entrepreneurial venture. Previously, we spent 20 years in traditional manufacturing, primarily focusing on the massage chair market. Our significant project in China, called LEMOBAR, involved shared QR-code payment massage chairs. Backrobo Wellness was established on April 11, 2019, focusing on intelligent health products, specifically in sleep. Our product series includes smart mattresses, smart pillows, and smaller sleep-related products under the brand name Nitetronic.
Evidence
Pending intelligence enrichment.
Analysis
A: Our products address sleep issues, including insomnia, snoring, hypersomnia, and frequent nocturnal awakenings. Our focus is on providing functional solutions for these sleep disorders. Our best-selling product, the Nitetronic anti-snoring pillow, is designed specifically for individuals who snore without the need for uncomfortable wearables. A: Traditionally, manufacturers focused on comfort, but younger demographics now require functional products that address issues like insomnia and snoring. Our best-selling product, the Nitetronic anti-snoring pillow, is designed specifically for individuals who snore without the need for uncomfortable wearables. A: Our mattresses range from 2 to 6 cm thick, allowing users to layer them over existing ones. They promote relaxation and include music to aid sleep. We address issues like snoring and temperature with various sensors. Our waking mechanism creates a relaxing scenario to help users rise feeling refreshed.
Key Points
- Backrobo Wellness focuses on developing intelligent health products, specifically targeting sleep disorders such as insomnia and snoring.
- Their innovations include smart mattresses and pillows that address specific sleep issues, incorporating sensors, music, and relaxation techniques.
- The company’s future directions involve expanding into the medical sector and implementing a shared business model in hotels, integrating AI and smart technology in their products.
Actions
Pending intelligence enrichment.





