Trends

EE launches safer SIM plans aimed at under‑18s

EE safer SIMs offer under‑18 plans with parental controls and safety tools for young smartphone users in the UK.

AuthorBTW Editorial

Reading Time2 min

PublishedJuly 31, 2025

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Headline

EE safer SIMs offer under‑18 plans with parental controls and safety tools for young smartphone users in the UK.

Context

• EE becomes the first major UK network to introduce under‑18 SIM‑only plans with embedded safety controls. • The initiative includes in‑store online safety appointments and a new resource called The P.H.O.N.E Chat to support families.

Evidence

Pending intelligence enrichment.

Analysis

EE, owned by BT Consumer, will launch three 30‑day SIM‑only plans branded Safer SIMs next month, priced from £7 per month . The Protected Plan offers strict content filters, capped speeds (~0.5 Mbps) and blocks on premium services; the Guided Plan provides moderate filtering, 3 GB at 10 Mbps and a pay‑as‑you‑go option; while the Trusted Plan, aimed at older teens, delivers 10 GB at 100 Mbps and comparable protections( Mobile News ). EE will also roll out 30‑minute safety appointments across more than 400 stores, staffed by trained Guides who help set up device‑level parental controls, reset hand‑me‑down devices, and advise on apps like Family Sharing or Google Family Link . The operator is introducing The P.H.O.N.E Chat—a resource co‑developed with Internet Matters and families—to aid parental discussions about smartphone use; it is available online and will soon be in‑store. Also read: EE’s 5G standalone network prepares for mass rollout Also read: Vodafone Egypt: 5G rollout, AI integration and local partnerships EE says research behind Safer SIMs found that 52% of parents feel under‑prepared to manage their child’s smartphone and social media use, and 78% of teens admit to hiding online activity from their parents . The plans also meet a high demand: 89% of parents view adult‑content filters as essential, and 91% expect scam protection in their child’s plan.