Proximus Global unveils AI-driven SMS fraud protection solution

Proximus Global unveils AI-driven SMS fraud protection solution is profiled by BTW Media because published evidence links it to internet infrastructure, governance, operational dependencies, or market visibility.

• Proximus Global launches 365guard, an AI solution to fight SMS fraud and smishing.
• The platform uses AI to detect and block spam, protecting both P2P and A2P communications.

What happened: Proximus Global launches 365guard

Proximus Global, through its messaging specialist 365squared, has launched 365guard, an AI-powered solution designed to protect mobile network operators (MNOs) and their customers from SMS spam, fraud, and smishing attacks. The platform uses AI analytics to detect and block fraudulent messages, offering a smarter alternative to traditional rule-based systems.

SMS fraud is a significant issue, with scammers stealing $1.03 trillion globally in 2024, primarily through SMS and phone calls. In countries like Brazil, Kenya, and the Philippines, SMS has become the main method for fraud. 365guard continuously adapts to local threats, with BICS, part of Proximus Global, reporting 331 million smishing messages worldwide in 2024. The solution works in three stages—logging suspicious activity, alerting MNOs, and taking preventive action—offering mobile operators a comprehensive range of tools to protect both P2P and A2P communication channels

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Why it’s important

As SMS fraud escalates, 365guard represents a significant leap forward in mobile security, particularly for regions experiencing rapid digital development. The solution provides mobile operators with a fully managed, scalable service to address SMS fraud at the industry level, preventing network congestion and ensuring regulatory compliance.

The rise of AI-driven fraud techniques makes 365guard crucial in the fight against increasingly sophisticated cyberattacks. As mobile network operators adapt to evolving regulations, this dynamic solution grows smarter with time, providing long-term, robust protection for consumers and operators alike. Proximus Global’s unified security approach is essential for maintaining trust in mobile communications and preventing fraud’s erosion of this vital service.