Trends
New Ray-Ban Meta glasses smash sales records, Milleri says
New Ray-Ban Meta smart glasses, created by Meta Platforms and EssilorLuxottica, have seen a surge in sales, exceeding their predecessors. The success of Ray-Ban Meta glasses can’t be separated from its pricing, features, and form factor.
Headline
New Ray-Ban Meta smart glasses, created by Meta Platforms and EssilorLuxottica, have seen a surge in sales, exceeding their predecessors. The success of Ray-Ban Meta glasses can’t be separated from its pricing, features, and form factor.
Context
OUR TAKE AI big model popular in 2023, wearable devices become new application scenarios. From the product form, TWS headphones, smart watches and AR smart glasses become the three mainstream terminals equipped with AI technology. However, the functions of the current AI wearable devices can be realised on smartphones, and the exception occurs in the smart glasses track. The first to surprise the market is the Ray-Ban Meta, which born from the collaboration between Meta and EssilorLuxottica, and the sales of this eyewear have exceeded expectations, and the shipment of the new model with AI functions has reached one million pairs. –Elodie Qian, BTW reporter The latest Ray-Ban Meta smart glasses, born from the collaboration between Meta Platforms and EssilorLuxottica , have seen a surge in sales, exceeding the two-years performance of their predecessors within few months. EssilorLuxottica CEO Francesco Milleri said on Tuesday in Milan.
Evidence
Pending intelligence enrichment.
Analysis
The Ray-Ban Meta glasses, introduced last October, offers users the ability to livestream their experiences to Facebook and Instagram followers directly from the glasses. The glasses are equipped with Meta AI, providing real-time information about the items in the user’s view. A Ray-Ban Meta glasses weighs less than 50g and has a starting price of $299, solving the pain points of weight and cost. Compared to the first generation, the second generation has the same styling and price, with dramatically improved camera quality and sound quality, more than 30% longer battery life and charging speed, and upgraded chips and storage. At the same time, the product launches in April 2024 with AI functionality. Milleri attributes the success of the new model to a better understanding of consumer expectations. “Today people’s expectations are clearer.. hence the success of the second generation,” he said on the sidelines of an event in Milan. However, the AI feature on the Meta’s Ray-Ban is currently limited to the US and Canada market and not allowed in Europe. “In Europe we are still waiting for the decision of the new Artificial Intelligence Act, which we hope will arrive soon,” Milleri added.
Key Points
- New Ray-Ban Meta smart glasses, created by Meta Platforms and EssilorLuxottica, have seen a surge in sales, exceeding their predecessors.
- The success of Ray-Ban Meta glasses can’t be separated from its pricing, features, and form factor.
Actions
Pending intelligence enrichment.
