Trends
Meta unveils AI Studio for personalised chatbot creation
Meta introduces AI Studio for creating and sharing personalised AI chatbots using Llama 3.1.

Headline
Meta introduces AI Studio for creating and sharing personalised AI chatbots using Llama 3.1.
Context
OUR TAKE Meta’s AI Studio aims to democratise AI with accessible custom chatbots, while OpenAI’s ongoing projects, like “Strawberry,” push advanced reasoning capabilities. This competition underscores a divergence in AI development strategies, with Meta emphasizing broad accessibility and user engagement, whereas OpenAI aims for high-impact, specialized advancements. Differentiated competition is good for both enterprises and consumers. –Jasmine Zhang, BTW reporter Meta Platforms announced the launch of AI Studio, a tool enabling users to create, share, and design personalised AI chatbots. Users can share these AI characters across Meta’s platforms.
Evidence
Pending intelligence enrichment.
Analysis
The tool uses Meta’s Llama 3.1, its largest and mostly free AI model, which supports multiple languages and rivals paid models from competitors like OpenAI. Instagram creators can utilise AI characters to handle common direct message questions and story replies. Meanwhile, OpenAI is working on a secret project named “Strawberry,” aiming to showcase its models’ advanced reasoning capabilities, as reported by Reuters. Also read: Meta releases powerful Llama 3.1 AI model for free, sparking debate Also read: Zuckerberg aims to rival OpenAI, Google with new Llama AI model
Key Points
- Meta introduces AI Studio for creating and sharing personalised AI chatbots using Llama 3.1.
- OpenAI is developing a secret project named “Strawberry” to enhance its models’ advanced reasoning capabilities.
Actions
Pending intelligence enrichment.





