Trends
GetWhy, a market research AI platform, raises $34.5M
The company’s platform uses AI to analyze video interviews and provide market insights for clients like Nestlé and Nike.
Headline
The company’s platform uses AI to analyze video interviews and provide market insights for clients like Nestlé and Nike.
Context
OUR TAKE GetWhy, a market research AI platform that extracts insights from video interviews, has raised $34.5M, which shows the great potential in this sector. It also points out that improving customer services may be one of the profitable ways in the AI sector. –Audrey Huang, BTW reporter GetWhy , a tech company specialising in AI-driven market research, has won significant funding to expand its services. Its clients include major brands such as McDonald’s and L’Oréal. It uses its AI platform, Bloom, to analyse video interviews and deliver actionable insights. This investment highlights the growing interest in AI solutions for business intelligence.
Evidence
Pending intelligence enrichment.
Analysis
GetWhy, a Danish AI company focused on consumer research, has successfully raised $34.5 million in its Series A funding round, led by California’s PeakSpan Capital. This substantial investment reflects the high demand for innovative AI technologies in the market research sector. Also read: Sword Health raises $130M, valuation climbs to $3B Also read: True Fit uses AI to help online shoppers find their best outfit The company boasts a wide range of clients, including well-known brands such as Nestlé, McDonald’s, Nike, and L’Oréal. The company’s platform allows these clients to define their research needs, such as testing new campaign ideas, and then uses AI to create a tailored market study. Customers can upload materials for testing and recruit respondents from their target market, with the company offering both self-service and managed options.
Key Points
- GetWhy, a Danish AI company, raised $34.5 million in Series A funding led by PeakSpan Capital.
- The company’s platform uses AI to analyse video interviews and provide market insights for clients like Nestlé and Nike.
- GetWhy’s AI, Bloom, processes interviews to extract qualitative insights, mimicking human research methods.
Actions
Pending intelligence enrichment.
