EFG Hermes unveils a rebranded, all-new seamless trading platform

EFG Hermes unveils a rebranded, all-new seamless trading platform is profiled by BTW Media because published evidence links it to internet infrastructure, governance, operational dependencies, or market visibility.

• EFG Hermes, the leading investment bank in the Middle East and North Africa (MENA) region, offers a comprehensive range of financial services including advisory, asset management, securities brokerage, research, and private equity.
• EFG Hermes ONE launches a rebranded, enhanced trading platform with a pioneering e-KYC digital onboarding process for the Egyptian market.

EFG Hermes ONE is committed to simplifying investment, breaking down financial barriers, and promoting financial literacy within the community. By leveraging user-centric technology, the app furnishes users with vital tools and knowledge, inspiring everyone to embark on their investment journey with a focus on simplicity and accessibility. This rebranding transcends mere aesthetics; it symbolises a renewed dedication to delivering an outstanding user experience.

Empowering investors with enhanced features and user-centric design

EFG Hermes ONE, the esteemed trading application from EFG Hermes, a subsidiary of EFG Holding and the leading investment bank in the Middle East and North Africa (MENA) region, has launched its newly rebranded and significantly enhanced platform. The refreshed EFG Hermes ONE now boasts a modernised interface and a suite of advanced functionalities that will revolutionise the user experience and empower investors to take command of their financial futures.

The upgraded EFG Hermes ONE application provides a comprehensive range of enhanced features designed to offer users an integrated trading solution. It supports various methods for depositing and withdrawing funds, including bank transfers and mobile wallets, ensuring seamless transactions. The app introduces Egypt’s pioneering licensed e-KYC digital onboarding process and is currently accessible in Egypt and Kuwait, with imminent expansion into the UAE. Through EFG Hermes’ affiliate, OLT Investment International Company (B.S.C) based in Bahrain, users can gain access to 35 global markets.

Commitment to accessibility and financial literacy

The application offers a diverse array of trading options (in accordance with each market’s regulations), including market orders, limit orders, day trading, margin trading, short selling, and conditional alerts. Enhanced portfolio management tools enable users to allocate stocks, track performance, and rebalance their investments effectively. Advanced technical stock analysis capabilities are also provided to aid in making informed trading decisions. Furthermore, dedicated customer support is available via telephone, email, and chatbot services to ensure a secure and well-supported trading environment.

Ahmed Waly, Global Head of Brokerage at EFG Hermes, stated, “Our vision for the revamped EFG Hermes ONE is to create an inclusive, user-friendly platform that empowers individuals to achieve their financial aspirations. By integrating advanced technology and a streamlined interface, we are breaking down barriers to entry, making investing simpler and more accessible than ever before for clients across our global footprint. This rebrand reflects our dedication to supporting and encouraging our users at every step of their investment journey.”

About EFG Hermes Holding

EFG Holding is a pioneering financial institution with an impressive 40-year track record of success in eight countries across three continents. The company operates within three core verticals: the Investment Bank (EFG Hermes), Non-Banking Financial Institutions (NBFI) (EFG Finance), and Commercial Bank (aiBANK).

EFG Hermes, the leading investment bank in the Middle East and North Africa (MENA) region, offers a comprehensive range of financial services, including advisory, asset management, securities brokerage, research, and private equity. In its domestic market, EFG Holding functions as a universal bank, with EFG Finance emerging as the fastest-growing NBFI platform. This platform includes Tanmeyah, a leading provider of financial services in Egypt with a focus on micro and small enterprises, EFG Corp-Solutions, which provides leasing and factoring services, Valu, a dynamic financial technology firm, PayTabs Egypt, a digital payment platform, Bedaya, which specialises in mortgage finance, Kaf, an insurance provider, and Fatura, a technology-backed B2B marketplace. Additionally, the company provides commercial banking solutions through aiBANK, a leading provider of integrated retail, corporate, and Islamic banking products in Egypt.