Trends
Digital transformation in China’s entertainment industry: Interview with Zhai Xinhua
When we think of digital transformation, we often imagine high-tech solutions and innovative approaches sweeping across industries. But what does this look like in the realms of cultural tourism and entertainment? To explore this, I sat down with Zhai Xinhua, the general manager of Beijing Shengshi …
Headline
When we think of digital transformation, we often imagine high-tech solutions and innovative approaches sweeping across industries. But what does this look like in the realms of cultural tourism and entertainment? To explore this, I sat down with Zhai Xinhua, the general manager…
Context
When we think of digital transformation, we often imagine high-tech solutions and innovative approaches sweeping across industries. But what does this look like in the realms of cultural tourism and entertainment? To explore this, I sat down with Zhai Xinhua, the general manager of Beijing Shengshi Guanjin and a key figure in Beijing Performance Network, who shared his insights on the current landscape and future prospects. His company specialises in planning and executing performance events, offering a wealth of information and services related to performances. These include event planning, resource coordination, and project management. The company is dedicated to providing high-quality performance solutions and promoting the development of cultural performances. “Over the past two years, the most notable development has been the digitisation of the film and television sector,” Zhai began, reflecting on the rapid changes. “3D animation has taken centre stage, with productions like ‘Chang An’ standing out. This domestic animation has visuals and character portrayals that are on par with live performances.”
Evidence
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Analysis
He also mentioned another significant project, ‘The Legend,’ which used digital techniques to restore Jackie Chan to his younger self. These advancements highlight the industry’s embrace of digital transformation, making storytelling more immersive and visually captivating. However, the journey is not without its challenges. “Digital transformation is very important,” Zhai emphasised. “It permeates every industry, offering new opportunities but also bringing challenges.” One such challenge is the overabundance of digital elements. “Take ‘Luobo Kuaipao’ in Wuhan, for instance. This autonomous driving initiative is part of the broader digital landscape, demonstrating both the potential and the complexity of integrating digital technologies into everyday life.” Zhai believes that under the right conditions, digital transformation can bring new vitality to society, enhancing the quality of life. “It’s about finding a balance and ensuring that these technologies serve people effectively,” he said.
Key Points
- Digital transformation in film and television: A look at 3D animation and its successes.
- Balancing technology and corporate culture: Integrating traditional Chinese values with modern innovations.
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