Trends
Apple turns to Google’s chips for training AI models
Apple has chosen Google’s tensor processing units (TPUs) over NVIDIA’s GPUs for its latest AI software infrastructure. Apple’s engineers have indicated in the paper that Google’s chips could facilitate the creation of even larger and more sophisticated AI models than those currently discussed.

Headline
Apple has chosen Google’s tensor processing units (TPUs) over NVIDIA’s GPUs for its latest AI software infrastructure. Apple’s engineers have indicated in the paper that Google’s chips could facilitate the creation of even larger and more sophisticated AI models than those…
Context
OUR TAKE Apple’s latest choice stands out amidst the wave of global technological competition. The company’s decision to use Google’s tensor processing units (TPUs) instead of NVIDIA’s graphics processing units (GPUs) in this new phase of its artificial intelligence (AI) software development is a break with tradition and brings a new topic of discussion to the AI space. –Elodie Qian, BTW reporter In a strategic shift, Apple has chosen Google’s chips for its latest artificial intelligence (AI) software infrastructure, as outlined in a research paper made public on Monday. The software infrastructure will power its forthcoming suite of AI tools.
Evidence
Pending intelligence enrichment.
Analysis
This move is a deviation from the norm, with Nvidia traditionally leading the AI processor market, boasting a substantial 80% share. Apple’s decision to utilise Google’s cloud technology is significant. While the research paper did not explicitly state the absence of Nvidia chips, there was a conspicuous lack of reference to Nvidia hardware in the AI tools and features’ infrastructure description. At the time of writing, Apple has not provided a statement. The paper, however, detailed the deployment of Google’s tensor processing units (TPUs) for AI model training. Specifically, Apple has employed 2,048 TPUv5p chips for models to be implemented on iPhones and other devices, alongside 8,192 TPUv4 processors for server-based AI models. Also read: Apple’s AI leap: Partnering with Google to boost Siri’s capabilities
Key Points
- Apple has chosen Google’s tensor processing units (TPUs) over NVIDIA’s GPUs for its latest AI software infrastructure.
- Apple’s engineers have indicated in the paper that Google’s chips could facilitate the creation of even larger and more sophisticated AI models than those currently discussed.
Actions
Pending intelligence enrichment.





