Trends

Apple and Meta discuss AI partnership

AuthorZora Lin

Reading Time3 min

PublishedJune 24, 2024

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Headline

Context

OUR TAKE If Apple and Meta successfully cooperate in the field of AI, it will bring a strong driving force for Apple’s new round of machine replacement. The replacement trend brought by AI will be stronger than 5G upgrade’s, because the differentiation advantage of Apple AI landing is stronger, and AI is expected to bring more quality experience to users. Therefore, the iPhone is expected to usher in strong replacement momentum in 2025. –Zora Lin, BTW reporter Facebook’s parent company Meta has been in discussions with Apple to integrate Meta’s generative AI model into its recently released Apple Intelligence services for iPhones and other devices, according to the WSJ.

Evidence

Pending intelligence enrichment.

Analysis

So far, the above discussions have not been finalized and may fail. The deal with Apple will help the AI company gain wider distribution of its products, the report says. The talks involve AI companies selling premium subscriptions to their services through Apple Intelligence. In addition to Google and Meta, artificial intelligence startups Anthropic and Perplexity have also been in talks with Apple about bringing their generative artificial intelligence to Apple’s Perplexity systems. Also read: Apple stops offering buy now, pay later loans in U.S. Also read: Apple’s new AI: Innovation wrapped in secrecy

Key Points

Apple plans to incorporate Meta’s generative AI model into its AI system for iPhones and other devices.
Apple has delayed the launch of AI features in Europe and is actively exploring cooperation opportunities with local Chinese companies.

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