Trends
AI brings perfect foundation shades to Korean beauty enthusiasts
AmorePacific’s AI beauty lab, which customizes face products using robots and AI technology, has become fully booked.
Headline
AmorePacific’s AI beauty lab, which customizes face products using robots and AI technology, has become fully booked.
Context
OUR TAKE AmorePacific’s AI beauty lab innovates cosmetics, offering hyper-personalised products with precision. This democratises bespoke beauty services, setting a trend for giants like L’Oréal and Sephora. While AI redefines beauty standards, it also raises questions about the future of makeup artistry, blending technology with personal care. –Jasmine Zhang, BTW reporter South Korean cosmetics giant AmorePacific ‘s new AI beauty lab, where robots custom mix face products, has become fully booked. Customers like Kwon You-jin appreciate the personalised service, which uses AI to analyse skin and recommend suitable products. This technology mixes foundation to match individual skin tones perfectly. More cosmetics firms, including L’Oréal and Sephora , are embracing AI to boost sales.
Evidence
Pending intelligence enrichment.
Analysis
AmorePacific offers 205 different foundations and 366 lip product colours, leveraging deep learning and machine learning to automate expert evaluations. Analysts highlight that AI can speed up product development and reduce variability. The AI-driven beauty market is expected to more than double from $3.27 billion in 2023 to $8.1 billion by 2028, driven by personalised beauty recommendations, skin analysis, diagnostics, and virtual makeup artists. This trend reflects the growing importance of AI in enhancing customer experience and accelerating innovation in the beauty industry. Also read: How AI and Machine Learning revolutionised the beauty industry Also read: Who is Liu Yexi? China’s AI beauty blogger blends beauty, monsters and innovation
Key Points
- AmorePacific’s AI beauty lab, which customises face products using robots and AI technology, has become fully booked.
- The use of AI in the beauty industry, adopted by brands like L’Oréal and Sephora, is expected to more than double from $3.27 billion in 2023 to $8.1 billion by 2028.
Actions
Pending intelligence enrichment.
