Trends
AI and new technologies reshape ticket sales to ensure fair access
OUR TAKEThe integration of AI and blockchain technology in ticket sales is transforming the industry by ensuring fair access and preventing scams. This technological advancement is crucial for protecting genuine fans from exorbitant resale prices. — Zoey Zhu, BTW reporter What happened AI and new te…
Headline
OUR TAKEThe integration of AI and blockchain technology in ticket sales is transforming the industry by ensuring fair access and preventing scams. This technological advancement is crucial for protecting genuine fans from exorbitant resale prices. — Zoey Zhu, BTW reporter What…
Context
OUR TAKE The integration of AI and blockchain technology in ticket sales is transforming the industry by ensuring fair access and preventing scams. This technological advancement is crucial for protecting genuine fans from exorbitant resale prices. — Zoey Zhu, BTW reporter AI and new technologies are being used to tackle ticket resale issues for Taylor Swift’s concerts , ensuring fair access and preventing scams. Nashville native Jacki Thrapp chose to fly to Europe to see Swift perform live rather than pay exorbitant resale prices in the US. With tickets for Swift’s US tour reaching up to $2,500 on the secondary market, some American fans found it cheaper to attend her European shows. Jacki purchased two tickets for Swift’s Sweden concerts for less than $200 each, a significant saving compared to US prices.
Evidence
Pending intelligence enrichment.
Analysis
Innovative companies like Tixologi and Seat Unique are leveraging AI and blockchain to combat ticketing challenges. Tixologi’s AI monitors ticket sales, detects unusual purchasing behaviour, and uses blockchain to prevent ticket duplication. Their rotating QR codes ensure only one copy of a ticket exists, reducing the risk of scams. Seat Unique uses AI to dynamically price tickets based on demand, ensuring tickets reach genuine fans rather than scalpers. These technologies aim to protect fans from excessive prices and ensure fair access to tickets, addressing the ongoing challenges in the US and UK where ticket resale regulations are less stringent compared to some European countries. Also read: Sports Illustrated moves NFT tickets to Avalanche blockchain Also read: Goldman Sachs CEO discusses bitcoin’s potential and blockchain benefits
Key Points
- AI and blockchain technology are combating ticket scalping, ensuring fair access for genuine fans.
- Dynamic pricing and smart monitoring prevent excessive resale prices and reduce ticket fraud.
Actions
Pending intelligence enrichment.
