Governance
Internal Comms takes centre stage at TNC25 SIG-Marcomms
TNC25 officially opened today, 9 June 2025, in Brighton, UK, hosted by Jisc, the United Kingdom’s National Research and Education Network (NREN). Running from 9 to 13 June, this year’s conference embraces the theme “Brighter Together”, reflecting the community’s commitment to collaboration, diversit…
Headline
TNC25 officially opened today, 9 June 2025, in Brighton, UK, hosted by Jisc, the United Kingdom’s National Research and Education Network (NREN). Running from 9 to 13 June, this year’s conference embraces the theme “Brighter Together”, reflecting the community’s commitment to…
Context
TNC25 officially opened today, 9 June 2025, in Brighton, UK, hosted by Jisc , the United Kingdom’s National Research and Education Network (NREN) . Running from 9 to 13 June, this year’s conference embraces the theme “Brighter Together” , reflecting the community’s commitment to collaboration, diversity and cross-disciplinary dialogue. TNC25 will explore advancements in cybersecurity, international partnerships and network resilience, while fostering solutions for the future of research and education. Today marks the Side Meetings Day of TNC25, where experts from across the global NREN community, educational technology leaders and industry figures gathered to engage in deep discussions on topics including AI, cybersecurity, future education ecosystems and automation governance.
Evidence
Pending intelligence enrichment.
Analysis
Among the many side meetings, the “Special Interest Group on Marketing and Communications (SIG-Marcomms)” attracted particular attention. As a key platform within the NREN community focused on marketing, communications and cultural development, this meeting delved into topics such as internal culture-building, brand alignment and cross-cultural communication practices. The SIG-Marcomms side meeting also offered an opportunity for marketing and communications professionals from the global research and education (R&E) community to share insights, learn from each other and explore potential future collaborations—addressing emerging trends and challenges in support of R&E’s core mission worldwide. During the TNC25 Special Interest Group on Marketing and Communications (SIG-Marcomms), communications leaders from global NREN organisations emphasised the importance of moving beyond blanket messaging. Damian Vickary of Jisc (UK) noted, “Co mpared to a blanket message, a tiered approach to internal communication is both effective and efficient. Regional-level information should always be adapted to local contexts.” The session stressed that a hierarchical, tailored approach allows organisations to address the diverse needs of their teams while maintaining a unified message. Aligning communications with the organisation’s purpose is crucial in fostering deeper engagement and cultivating brand champions within the workforce. The panel discussed how strategic communication, when coordinated with leadership and HR, plays a vital role in shaping culture from the inside out—especially within globally distributed teams. Also read: United for brilliance: TNC25 to take place in Brighton, UK Also read: Interview with Eduardo Silva, Global Vice President of Telecommunications at Vyntelligence: How AI video auditing reduced telecom defect rates by 68%
Key Points
- The SIG-Marcomms side meeting explored how targeted internal communications can enhance organisational culture and staff engagement.
- Panellists emphasised that behaviour-driven communication and unified operational processes are key to shaping dynamic, inclusive cultures.
- Transparent leadership and open dialogue were highlighted as essential for building trust and fostering alignment across global teams.
Actions
Pending intelligence enrichment.
