• TikTok will block users who repeatedly post “Problematic” content, including extreme fitness, dieting, sexual suggestiveness, melancholy and overly generalized mental health information.
  • TikTok has an update on its community guidelines, which will take effect on 17 May.
  • In addition to community guidelines, the Creator Code of Conduct also includes some new requirements for creators on TikTok.

TikTok announces that it will shut down accounts that consistently post content that violates TikTok’s updated eligibility standards.

An update to TikTok’s community guidelines

As a part of updating its community guidelines, TikTok is updating its For You eligibility requirements. According to TikTok’s update, some content types may be included in fine if viewed occasionally, but problematic if viewed in clusters. Content like extreme fitness, dieting, sexual suggestiveness, melancholy and overly generalized mental health information are all included in this.

TikTok will interrupt repetitive content patterns to ensure it is not viewed too often. According to Adam Presser, TikTok’s head of operations and trust and safety, if consistently share content that breaks the rules, the users are temporarily ineligible for recommendation in the For You feed. These accounts will also be more difficult to locate through searches.

A new feature called “Account Check” is being rolled out by TikTok to enable creators to quickly determine if they comply with the app’s policies. If a creator’s content has been banned or removed for violating the terms of service, it can be seen via the Account Check feature.

Additionally, TikTok is introducing a “warning strike” for users who breach the community guidelines. Presser said that a warning strike does not go toward an account’s strike total, but any subsequent infractions will. He said that accounts that infringe on TikTok’s “zero-tolerance” policies (such as encouraging violence) will be permanently banned and won’t be eligible for these kinds of reminders.

The updated community guidelines will go into effect on 17th May.

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New TikTok creator code of conduct

TikTok on Wednesday unveiled the TikTok Creator Code of Conduct, which will take effect in the coming weeks.

Creator partners are required to behave both on and off the platform in a way that doesn’t endanger other people’s safety or the integrity of the platform, or that could in any other way harm or negatively impact TikTok, its affiliates, partners, suppliers, or customers’ goodwill. If they do, TikTok will reserve the right to deny them access to or to Creator Activities.