Strava unveils AI tools and new ‘family’ plan

Strava is enhancing its platform with AI-driven tools to prevent cheating and ensure leaderboard integrity. The company has also introduced a flexible ‘family plan’ and new safety features like ‘night heatmaps’ to improve user privacy and security during nighttime activities.

Strava unveils AI-driven anti-cheating measures, introduces a flexible 'family plan', and enhances safety with new privacy features.

Strava is deploying advanced machine learning algorithms to automatically detect and eliminate dubious activities from leaderboards, addressing community concerns about cheating and maintaining competitive integrity.
The introduction of a ‘family plan’ and a new dark mode feature on Strava aims to enhance user experience. The family plan offers subscription flexibility, and dark mode provides users with a customisable visual option.
Strava is focusing on safety and privacy with new features like ‘night heatmaps’ for premium subscribers, showing safer routes for nighttime activities, and a ‘quick edit’ feature for all users, allowing enhanced control over personal data visibility.

Strava announced the implementation of advanced AI to detect cheating on its platform, ensuring the integrity of its leaderboards. The company also launched a flexible ‘family plan’ and introduced a dark mode feature to improve user experience. Additionally, Strava is enhancing safety with ‘night heatmaps’, available exclusively for premium subscribers.

Strava combats cheating

Strava took a significant step to ensure fairness by implementing advanced AI tools to detect and eliminate cheating on its leaderboards. This move aims to maintain the integrity of competitive segments, addressing long-standing community concerns about dishonest practices like digital doping.

Also read: US Senate proposes $32b boost for AI innovation

New subscription flexibility

Strava introduced a ‘family plan’, which offers a subscription discount for up to four users regardless of whether they are actual family members or not. This plan allows more users to access Strava’s premium features collectively, enhancing the social aspect of fitness tracking.

Also read: Reebok launches AI-powered fashion experience on Instagram

Safety and privacy upgrades

To address safety and privacy concerns, Strava is set to launch ‘night heatmaps’ for premium users, which will highlight safer routes for nighttime activities. Additionally, the new ‘quick edit’ feature will allow users to easily manage the visibility of their activity details, promoting more control over personal data.