Trends
Meta and Vodafone collaborate to optimise network
Meta and Vodafone partner to optimise video transmission, freeing up capacity without affecting user experience.
Headline
Meta and Vodafone partner to optimise video transmission, freeing up capacity without affecting user experience.
Context
OUR TAKE The increasing use of the Internet undoubtedly benefits various industries and multiple investors. Telecom operators’ complaints about the cost of upgrading networks, including Vodafone, remind the public of the imbalanced situation faced by telecom companies. Meta’s solution set an example to guide the more efficient and fairer operation of the Internet. –Ashley Wang, BTW reporter On the premise that the users’ viewing experience will not be affected, Meta is cooperating with Vodafone , a telecom operator, to optimise video transmission on 11 European mobile networks to release capacity.
Evidence
Pending intelligence enrichment.
Analysis
According to Ericsson’s 2024 Mobility Report, global traffic rose by 25% in the year leading up to the first quarter of 2024, with video accounting for 73% of this traffic by the end of 2023. With the surge in short-form video and sharing platforms like Facebook and Instagram, the Internet seems to be overburdened. Telecom operators, including Vodafone, have long complained about the high cost of upgrading networks, arguing that Big Tech, such as Google, Amazon, and Meta, are sitting on their laurels. By optimising video delivery, Meta and Vodafone are demonstrating a more efficient solution for applying network resources. During a trial in April, the collaboration reduced Meta’s data traffic on Vodafone’s British network by a low double-digit percentage, freeing up capacity in busy areas like shopping centres and transport hubs. Also read: Meta plans to bring generative AI to metaverse games Also read: Logitech unveils innovative MX Ink stylus for Meta Quest VR headsets
Key Points
- Meta is partnering with Vodafone to optimise video transmission on 11 European mobile networks, freeing up capacity without affecting user experience.
- This collaboration helps address network congestion and the fair distribution of upgrade costs, setting a precedent for sustainable and efficient network management.
Actions
Pending intelligence enrichment.
