Companies
Infobip Launches RCS Messaging with All Four US Carriers
What happened: RCS rollout with full US carrier support Infobip, a global cloud communications platform, announced that it has successfully launched RCS Business Messaging services across all four major US mobile operators: AT&T, Verizon, T-Mobile, and US Cellular. This makes Infobip the first commu…
Headline
What happened: RCS rollout with full US carrier support Infobip, a global cloud communications platform, announced that it has successfully launched RCS Business Messaging services across all four major US mobile operators: AT&T, Verizon, T-Mobile, and US Cellular. This makes…
Context
Infobip , a global cloud communications platform, announced that it has successfully launched RCS Business Messaging services across all four major US mobile operators: AT&T, Verizon, T-Mobile, and US Cellular. This makes Infobip the first communications provider to achieve full cross-carrier RCS deployment in the United States. RCS (Rich Communication Services) allows businesses to send media-rich, interactive messages that go beyond traditional SMS, including appointment scheduling, high-res images, videos, product carousels, and two-way communication via mobile data or Wi-Fi. Infobip’s unified platform integrates with existing CRM and marketing tools, enabling brands to create immersive, branded customer journeys.
Evidence
Pending intelligence enrichment.
Analysis
This launch comes as US operators increasingly adopt the GSMA’s Universal Profile standards for RCS messaging, marking a significant shift in business-to-consumer communications. Also Read: Twilio and Orange expand RCS messaging in France Also Read: RCS adopts MLS for enhanced security The nationwide launch of RCS marks a pivotal shift for US telecom carriers aiming to regain control of the messaging experience. For years, third-party apps like WhatsApp, iMessage, and Messenger have dominated personal and commercial communication, leaving carriers sidelined. With RCS natively integrated into Android’s default messaging app, carriers now have the tools to offer rich-media, branded, and interactive communication directly to users — without needing a separate platform. This also enables verified sender IDs, read receipts, advanced analytics, and service tracking — allowing telecom providers to reassert themselves in the enterprise messaging market.
Key Points
- Infobip becomes the first to roll out RCS messaging across all four US mobile carriers.
- The service supports interactive features like branded media, appointment booking, and real-time replies
Actions
Pending intelligence enrichment.
