Trends
India accuses Amazon and other e-commerce giants of undermining local retailers
OUR TAKEUnderstanding the implications of e-commerce practices, particularly those of giants like Amazon, is crucial for protecting millions of small, brick-and-mortar stores in India. These retailers often struggle to compete with the aggressive pricing and vast resources of larger companies, which…

Headline
OUR TAKEUnderstanding the implications of e-commerce practices, particularly those of giants like Amazon, is crucial for protecting millions of small, brick-and-mortar stores in India. These retailers often struggle to compete with the aggressive pricing and vast resources of…
Context
OUR TAKE Understanding the implications of e-commerce practices, particularly those of giants like Amazon, is crucial for protecting millions of small, brick-and-mortar stores in India. These retailers often struggle to compete with the aggressive pricing and vast resources of larger companies, which can lead to their closure. -Lia, XU, BTW reporter India’s commerce minister, Piyush Goyal , has publicly accused Amazon and other e-commerce companies of predatory pricing practices. He expressed concerns that these practices could disrupt the livelihoods of millions of traditional retail stores nationwide. Goyal suggested that the substantial funds being invested are often used to cover business losses rather than to improve services. He questioned the sustainability of such investments and their true benefit to the Indian economy.
Evidence
Pending intelligence enrichment.
Analysis
“When Amazon says we are going to invest a billion dollars in India and we all celebrate, we forget the underlying story that the billion dollars are not coming in for any great service”, Goyal said. The Indian government’s regulations stipulate that companies like Amazon and Flipkart must operate as marketplaces, facilitating sales between third-party sellers and consumers rather than directly selling products themselves. Yet, there have been ongoing allegations that these regulations are being circumvented through complex business structures, with small retailers claiming that these e-commerce giants are effectively engaging in predatory pricing. Also read: Telkomsel hosts Amazon’s CTO for insights into cost-efficient cloud architecture Also read: TikTok targets Spain, Ireland to revive European e-commerce push
Key Points
- Amazon and Walmart’s Flipkart have significantly reshaped India’s retail landscape by investing billions to attract consumers with enticing discounts.
- Commerce Minister Piyush Goyal criticised the narrative surrounding Amazon’s investments in India.
Actions
Pending intelligence enrichment.





