Governance
Google partners with Pat McGrath Labs to launch AR beauty trials in New York City
Shop with Google has announced that it will continue its AR beauty campaign in partnership with Pat McGrath Labs, and will host an AR experience event using Google’s AR tools in New York from October 20 to October 22. Also read: Jewelry icon Tiffany & Co. partner with Snap for the US open AR beauty
Headline
Shop with Google has announced that it will continue its AR beauty campaign in partnership with Pat McGrath Labs, and will host an AR experience event using Google’s AR tools in New York from October 20 to October 22. Also read: Jewelry icon Tiffany & Co. partner with Snap for…
Context
Shop with Google has announced that it will continue its AR beauty campaign in partnership with Pat McGrath Labs , and will host an AR experience event using Google’s AR tools in New York from October 20 to October 22. Also read: Jewelry icon Tiffany & Co. partner with Snap for the US open
Evidence
Pending intelligence enrichment.
Analysis
Dubbed “The Art of Beauty,” the event allows customers to sample Pat McGrath Labs’ lipstick and eye shadow products virtually, purchase products from the collection, book makeup classes with Pat McGrath Labs’ makeup artists, and participate in product giveaway events. Customers can virtually try lipstick, eyeshadow and foundation shades from several brands, including Pat McGrath Labs, using Google Search or the Google app on iOS and Android. Also read: Snap launches new tools to entice more brands to invest in AR experiences AR as a tool to explore different types of beauty
Key Points
Pending intelligence enrichment.
Actions
Pending intelligence enrichment.
