Trends

Google integrates ENS data into its search results

Google has integrated Ethereum Name Service (ENS) data into its search results through data available from Etherscan. ENS data has been integrated into Google’s search results, convenient the users A former ENS core team member, Brantly Millegan, noticed that ENS data from Etherscan is now visible i…

AuthorBTW Editorial

Reading Time2 min

PublishedMarch 25, 2024

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Headline

Context

Google has integrated Ethereum Name Service (ENS) data into its search results through data available from Etherscan. A former ENS core team member, Brantly Millegan, noticed that ENS data from Etherscan is now visible in Google search results. He posted the notice on X. Cointelegraph confirmed this feature later by testing it with several ENS addresses.

Evidence

Pending intelligence enrichment.

Analysis

The displayed result showed the detailed addresses, such as the Ether balance and the time of the latest transaction. The data is collected from Ethereum block explorer Etherscan. ENS allows users to use complex wallet addresses on the internet in the exact way domains are used. For instance, instead of complicated numbers, you get an ENS address like yourname.eth, which you can easily share. Also read: AI for corner kicks: Google Deepmind teams with Liverpool FC Google introduced native support for Ethereum wallet balances in May 2023, indicating Google has become increasingly involved with crypto and blockchain technology.

Key Points

Ethereum Name Service (ENS) data from Etherscan is now visible in Google search results. The displayed result showed the address particulars, such as Ether balance and the time of the latest transaction, all collected by Etherscan.
ENS is a distributed, open, and scalable naming system based on the Ethernet blockchain.
Google has become increasingly involved with crypto and blockchain technology.