• Globecast is previewing MooM, a platform that brings media production, playout and distribution tools into one operating environment
  • MooM can work across AWS, Oracle Cloud Infrastructure and private systems, but Globecast has not yet published customer results showing lower costs or faster delivery

The fact

Globecast is previewing a new platform called "Moom" designed to manage media operations across public cloud and private infrastructure at IBC2026. The platform, MooM, short for Media Orchestration and Operations Management, brings together tasks including remote production, playout, content preparation, asset management and online delivery. It is designed to work across Amazon Web Services, Oracle Cloud Infrastructure and privately operated systems.

MooM also includes tools for tracking resource use and costs. Globecast says customers will be able to manage different parts of a media service through one interface rather than moving between separate systems. The platform builds on Content Exchange, which Globecast introduced for moving live and recorded content across satellite, fibre, IP and cloud networks. MooM extends that approach into the wider work involved in running media services. Globecast has not published customer results showing how much time or money the new platform saves.

The assessment

Broadcasters increasingly use a mix of cloud and private systems for production and distribution. That can make a simple job, such as launching a channel or covering a live event, harder to manage because teams may have to work across several systems. MooM is meant to bring more of that work into one place.

The useful part is not just having a single screen. If Globecast can show where resources are being used and what they cost, customers could get a clearer picture of the total cost of running a channel or event. Globecast has not yet published customer results, however, so claims about lower costs or faster launches still need to be tested.

For BTW readers, the next proof point is a real deployment. A broadcaster using MooM for an actual channel or event should show whether setup became easier, whether staff had fewer systems to manage and whether costs were easier to track.

What to watch

Watch for the first named customer using MooM in a live production or distribution workflow. Details on setup time, staff workload and resource costs would show whether the platform makes hybrid media operations easier to manage rather than simply putting existing controls into one interface.