Trends

Full-screen ads push Windows 10 users to upgrade to Windows 11

What happened Microsoft is stepping up efforts to move Windows 10 users to Windows 11 with more frequent full-screen ads. These ads warn about the upcoming end of Windows 10 support and push users to upgrade, often by buying new hardware compatible with Windows 11. Social media posts and user feedba…

07-26-Windows 11

Headline

What happened Microsoft is stepping up efforts to move Windows 10 users to Windows 11 with more frequent full-screen ads. These ads warn about the upcoming end of Windows 10 support and push users to upgrade, often by buying new hardware compatible with Windows 11. Social media…

Context

Microsoft is stepping up efforts to move Windows 10 users to Windows 11 with more frequent full-screen ads. These ads warn about the upcoming end of Windows 10 support and push users to upgrade, often by buying new hardware compatible with Windows 11. Social media posts and user feedback show the campaign now highlights the benefits of buying a “Copilot+ PC” running Windows 11. The ads promote the new operating system’s features and remind users that Windows 10 support ends on 14 October 2025. However, they leave out details about the Extended Security Update (ESU) programme or what sticking with Windows 10 after the deadline really means. Many users remain reluctant to switch. Strict hardware requirements exclude many devices, and users see little reason to upgrade when their current setups work fine. The cost of new hardware adds to the hesitation.

Evidence

Pending intelligence enrichment.

Analysis

Even with Microsoft promoting AI-powered features as a key advantage of Windows 11, many users find the upgrade unnecessary and too expensive. Also read: Microsoft adds Copilot AI to Windows 10, potentially overhauling how we use computers Also read: Microsoft is testing Start menu ads in Windows 11 Upgrading from Windows 10 to Windows 11 is crucial for users due to several factors. First, Windows 10 support ends on 14 October 2025, meaning no more security updates, leaving devices vulnerable. Microsoft aims to ensure users stay secure and benefit from the latest technology by pushing upgrades.

Key Points

  • Microsoft steps up Windows 11 push with full-screen ads urging Windows 10 users to upgrade.

Actions

Pending intelligence enrichment.

Author

Tanee Shao (t.shao@btw.media)· author profile pending