Companies
Apple’s AI era is coming
Apple, long silent on AI, now gears up to rival Microsoft and Meta, aiming to integrate AI features into its iOS platform via Xcode.
Headline
Apple, long silent on AI, now gears up to rival Microsoft and Meta, aiming to integrate AI features into its iOS platform via Xcode.
Context
Various signs indicate that while Microsoft and OpenAI are pioneering new AI applications, Google is rapidly iterating large models, and Meta is aggressively purchasing GPUs, Apple , which has yet to demonstrate AI capabilities, is now poised to enter the stage to showcase its artificial intelligence prowess. Tech insider Mark Gurman revealed that Apple is preparing to introduce AI features in the next major update of its iOS platform programming software Xcode , aiming to rival Microsoft’s GitHub Copilot, which relies on OpenAI’s GPT large model.
Evidence
Pending intelligence enrichment.
Analysis
Insiders revealed that Apple has expanded internal testing and accelerated development of these features, with plans to potentially release them to third-party software developers as early as this year. Interestingly, insiders noted that Apple’s AI programming tool functionality is “very similar” to GitHub Copilot , making it convenient to explain “what this AI can do” by directly referencing Microsoft’s product. GitHub Copilot, launched by Microsoft and OpenAI in October 2021, is an AI development tool that generates or completes code, writes test code, and provides error corrections, optimisation suggestions, and comments based on user-provided code or development requirements. Currently, GitHub Copilot is priced at $10/month for individual developers (or $100/year), with enterprise subscriptions being more expensive.
Key Points
- Apple is preparing to add AI functions to the next major update of Xcode, the programming software for the iOS platform.
- This year’s iOS 18 is said to be one of the most significant updates in iPhone history.
- Over the past year, Apple’s stock price has also performed worse than Microsoft’s due to a persistent lack of AI capabilities.
Actions
Pending intelligence enrichment.
